Whalesbook
Ranveer Singh ani Nikunj Biyani yanni sah-sthapit kelelya SuperYou ne, aaplya pahilya varshachya kamkajanantar ₹150 koti varshik aavarti mahasul (ARR) nondavla aahe. Company ne 15 dashalakhahun adhik protein wafers ani powder units viklya aahet. Bharatachya protein chya kamtaravar lakshya kendrit karun, don te teen varshant ₹1,000 kotichi brand bananyasathi company ₹40-50 koti sanshodhan ani vikas (R&D) madhye guntavnuk karnyachi yojana aakhat aahe.
Abhineta Ranveer Singh ani sah-sansthapak Nikunj Biyani yanchya pathimbane SuperYou ya protein snacking brandne aaplya pahilya varshat mahatvapurna tappe gathle aahet. Company ne ₹150 koticha varshik aavarti mahasul (ARR) nondavla aahe ani protein wafers, multigrain chips, mini protein wafers ani fermented yeast protein powder yanchya utpadanachya 15 dashalakhahun adhik units viklyaa aahet.
Tyaache vitran jaale majboot aahe, je Amazon ani Flipkart sarkhya e-commerce platforms, Blinkit, Swiggy Instamart ani Zepto sarkhya quick-commerce seva, swatacha D2C (Direct-to-Consumer) platform ani metro va tier-2 shaharanmadhil 4,500ahun adhik aadhunik ani samanya vyapar outlets paryant pasarlele aahe.
Bharatat protein chya kamtarache praman jast aslyache lakshyat gheun, protein sevan sucha ani ananddayak banavneche brandche dhyey aahe. Ranveer Singh ne "lok aapla vapar kasa track kartat ani protein cha anand kasa ghetat yachi punarkalpana karun rojchya nivadiun arthapurna banavne" yachya uddishtavar bhar dila. Nikunj Biyani ne sangitale ki companyche uddishta protein la "utsahavardhak, sucha ani keval gym life cha ch navhe, tar rojchya jeevanacha bhag" banavne aahe.
Pudhe, SuperYou aaplya navopkram ani utpadan vikas prayatnana vadhvinyasathi sajja aahe. Pudhil vadhchya tappyacha bhag mhanun company sanshodhan ani vikas (R&D) madhye ₹40-50 kotinchi mahatvapurna guntavnuk karnyachi yojana aakhat aahe. Company ne pudhil don te teen varshant ₹1,000 koticha brand banvanyache mahatvakankshi lakshya thevle aahe.
Parinam
Hi batmi Bharatatil arogya ani nirrogya grahak utpadanachya vadhthya kshetrat, visheshatah karyatmak anna ani snacks madhye majboot vadhchya kshamteche sanket dete. Companychya mahatvakankshi vistar yojana ani R&D madhil guntavnuk bajarpethatil hissa milavinyasathi kendrit dhoranache sanket detat. Jari SuperYou hi suchibaddh company nasli tari, tichi yashogatha itar startups na prerana deu shakte ani grahak kshetratavar lakshya thevun aslelya guntavnukdaransathi packaged foods ani arogya purak vibhagatil sandhi adhorekhit karu shakte.
Rating: 7/10
Kathin Shabd:
Varshik aavarti mahasul (ARR): Company la grahakankadun eka varshat milnyachi apeksha aslela ekun mahasul, jo aavarti sadasyatve ki kararanvar adharit asto. Ha sadhasyata-adharit vyavsayansathi ek mukhya metric aahe ani purvanumey utpannachi antardrusti deto.
D2C (Direct-to-Consumer): Ek vyavsayik model jyachyamadhe company aaplya utpadanchi vikri kirval vikrete ki ghaulk vikrete yansarkhya madhyasthanna vaglun sidhhe aaplya antim grahakanna karte.
Quick-commerce: E-commerce cha vajvege vadhata ek vibhag jo grahakanna khup kam velat, anekda 10-30 minitant, lahan orders deliver karnyavar lakshya kendrit karto.
Aadhunik vyapar outlets: Kirval stores je sahayasanyane ek sakhali cha bhag astat, utpadanachi vishal range detat, manakikrut kimti thevtat ani anekda swayam-seva models (udaharanarth, supermarket, hypermarket) samavisht kartat.
Samanya vyapar outlets: Paramprik kirval dukane, anekda kutumbachya maliki che astat, je anek udyonmukh bajarpethet vitranachi kana banatat (udaharanarth, sthaniya kirana dukane).
