Whalesbook
Ab dekho, India mein jabardast garmi pad rahi hai, log pareshan hain. Is situation ko dekhte hue, Zomato, Amazon jaise bade delivery platforms ne apne gig workers ko is khatarnak garmi se bachane ke liye bade bade welfare schemes le kar aa gaye hain.
Amazon ne toh 'Project Ashray' launch kiya hai jisme 100 air-conditioned rest stops banaye gaye hain desh ke bade shehron mein. Yeh jagah saare delivery partners ke liye khuli hai, jahan woh thodi der aaram kar saken.
Zomato aur unki subsidiary Blinkit ne bhi kuch kam nahi kiya. Unhone 5,000 se zyada rest points organize kiye hain restaurants aur dusri jagahon ke saath milkar, jahan workers ko shade aur pani mil sake. Zomato toh apne riders ko ek comprehensive health insurance bhi de raha hai, jisme OPD, IPD sab cover hai.
Aur bhi suno! Swiggy aur Zomato ne innovative cooling vests bhi introduce kiye hain jo body temperature kam rakhte hain. Zepto ne apne dark stores ko coolers aur heat-reflective roof coatings se upgrade kiya hai, aur riders ke liye pani aur sanitary facilities ka bhi dhyan rakha hai. Bigbasket hydration products distribute kar raha hai, aur Flipkart ne toh 'Doctor on Call' service bhi shuru kar di hai delivery staff ke liye. Amazon bhi ambulance support aur health check-up camps laga raha hai. Basically, sector mein sabhi apne ground staff ka khayal rakhne ki race mein hain.
Ab sawal yeh hai ki yeh sab kyun ho raha hai? Toh bhai, ek toh competition hai talent ko pakad ke rakhne ki aur apni company ki reputation banane ki. Dusra, government aur public ki nazar bhi industries par hai. Zomato jaisi company jiska market cap ₹1.5-1.8 lakh crore hai, woh toh yeh sab manage kar sakti hai, par yeh sab karne mein paisa toh lag raha hai.
Par yeh jo welfare schemes hain na, yeh companies ke liye ek naya bada kharcha ban gaya hai. Jo companies pehle se hi thin margins par kaam kar rahi hain, unke liye yeh sab sambhalna mushkil ho raha hai. Yeh ek tarah se gig economy ki problems ka temporary solution lag raha hai, jahan workers ko kai baar kam pay aur uncertain jobs milte hain. Companies par pressure hai ki woh negative press aur regulatory action se bachein, isliye yeh mehnga race chalu hai. Agar koi piche reh gaya toh reputation kharab ho sakti hai aur workers bhi nahi milenge.
Aage chal kar lagta hai ki workers ki welfare aur bhi important hogi gig economy mein. Jo companies operational efficiency aur worker support dono ko balance kar paayengi, wohi aage badhengi aur talent ko attract kar paayengi. Ye ab sirph garmi mein help nahi hai, balki business ka ek important hissa banta ja raha hai.