Whalesbook
Bhai log, ye jo Blinkit, Zepto, aur Swiggy jaise quick-commerce companies ke delivery waale hain na, unki kamai mein kaafi kami aa rahi hai. Roz lagbhag 100 km drive karne wale partners ke liye fuel ka kharcha itna badh gaya hai ki unke payout mein se paise kam hi bach rahe hain. Yeh sab isliye ho raha hai kyunki ab companies 12-18 mahine pehle ki tarah paisa kharch karke rider supply badhane ki strategy chhod rahi hain. Ab woh ek tarah se 'consolidation phase' mein hain aur IPO ready hone ke liye profitability par dhyan de rahe hain.
Delivery Strategy Mein Change
Industry ke logon ka kehna hai ki delivery demand manage karne ka tareeka badal gaya hai, khaas kar dopehar ki garmi mein. Ab apps sabse garmi wale time mein riders ko kam use kar rahe hain aur kuch areas mein kam hi log rakhe ja rahe hain. Naye algorithms mein un riders ko priority di ja rahi hai jinhone ek particular time mein deliveries nahi ki hain, aur ek saath multiple orders ('bucketing') dene ka system bhi kam ho gaya hai. Basic pay toh same hai, par overall earning incentives, milestones aur time slots par depend karti hai. Ab din ke general incentives se zyada raat ke time ke bonuses mil rahe hain.
Rider Availability Ka Issue Abhi Bhi Hai
Riders ki availability mein problem toh abhi bhi hai, par companies ise manage kar rahi hain. Gig work model mein sab jagah ek jaisi availability nahi hoti, kisi city mein kami toh kahin excess supply ho sakti hai. Gig workers ki demand badh rahi hai par supply hamesha thoda peeche hi rehti hai, aur yeh gap ab sirf paisa udaa kar nahi bhara ja raha hai. Haalanki, abhi construction aur infrastructure sectors mein labour ki kami zyada hai, app-based gig work ke comparison mein.