Yeh sirf benefits badhana nahi hai, balki Tata Group ka ek smart strategy hai aviation market mein competition ko takkar dene ka. Pehle kaafi logon ko lagta tha ki Air India ka loyalty program utna rewarding nahi hai jitna rivals ka hai, ab wohi gap fill karne ki koshish hai yeh.
Naye rules ke mutabik, domestic award tickets ab sirf 1,500 points se mil sakte hain. International flights ke liye bhi points kam kiye gaye hain – Europe ke liye 35,000, US aur Australia ke liye 40,000, aur Canada ke liye 50,000 points one-way ke liye.
Elite status paana bhi ab thoda aasan ho gaya hai, kam flights mein bhi aap higher tier mein pahunch sakte ho, haan spending requirements wahi hain. Aur ek achhi baat yeh hai ki partner se milne wale points bhi 2 ghante mein credit ho jayenge, matlab points management ab aur easy.
Lekin bhai, kuch naye fees bhi introduce kiye gaye hain cancellations aur upgrades ke liye, jo tier ke hisab se honge. Isse members ko thoda dhyan rakhna padega.
Current market situation mein jahan travel demand bahut high hai, Air India ka yeh step usko IndiGo aur Vistara jaise competitors ke khilaf ek strong position de sakta hai.
Overall, agar execution achha raha toh yeh program Air India ki customer loyalty badhane aur market share gain karne mein kafi madad karega.