Whalesbook
Ye trend abhi kaafi strong hai. Ek report ke according, 2024-25 mein lagbhag 5 lakh fans sirf concerts attend karne ke liye ek city se doosri city mein travel kar rahe hain! Socho, isse local economy ko kitna paisa mil raha hai – har concert weekend pe ₹5 se ₹15 crore tak ka business ho raha hai hospitality, food, aur drinks mein. Government bhi is 'Orange Economy' ko support kar rahi hai, jisse tourism aur jobs badh rahe hain.
Ab is demand se hotels ko fayda toh hai, especially Tier 2 cities mein jaise Chandigarh, Lucknow, Shillong. Occupancy rates 60% se 80% tak badh jaate hain! Aur ye log price ki zyada tension nahi lete, toh hotels bhi acche rates charge kar paa rahe hain. Par scene ye hai ki ye demand ekdum se badh jaati hai, toh hotels ko apne systems ko fast adapt karna padta hai. Dynamic pricing, flexible bookings, aur concert-special packages chalane pad rahe hain. Venue ke paas hona bhi ab ek bada factor ban gaya hai.
Par bhai, iska ek dark side bhi hai. Jab demand event-specific hoti hai, toh events ke beech mein hotels khali bhi ho sakte hain, jisse financial stability par risk aa sakta hai. Bade shehron ki tarah yahan tourism ke other sources nahi hain, toh ek event cancel hua toh seedha impact padega. Infrastructure ko upgrade karne mein bhi kafi investment chahiye. Zyada competition se profits kam ho sakte hain. Hotels ko carefully plan karna hoga ki event na hone par capacity waste na ho.
Aage bhi ye trend badhne wala hai. Government bhi infrastructure improve kar rahi hai. Toh hotels ko is volatile demand ko manage karna seekhna hoga aur resilience banani hogi.