Budget 2026: Travel Sector Mein Paisa Aaya, Par Promotion Ka Budget Kaise Gaya?

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AuthorIshaan Verma|Published at:
Budget 2026: Travel Sector Mein Paisa Aaya, Par Promotion Ka Budget Kaise Gaya?
Overview

Arre yaar, Budget 2026-27 aa gaya hai aur travel sector ke liye kuch achhi aur kuch chinta wali khabar hai. Government ne tourism ke liye budget toh badha diya hai, lekin promotion ke liye paisa lagbhag **96%** kam kar diya hai! Matlab, hotel aur travel companies ke liye situation thodi confusing ho gayi hai.

Dekho, Budget 2026-27 mein tourism department ka overall budget ₹2,438.4 crore kar diya gaya hai, jo pichhle saal ke ₹1310 crore se kaafi zyada hai. Yeh toh achhi baat hai!

Lekin, asli jhatka marketing aur promotion ke budget mein laga hai, jo lagbhag 96% gir kar sirf ₹3.5 crore reh gaya hai. Pichhle saal yeh ₹103.4 crore tha! Iss decision se industry ke log pareshan hain ki bina promotion ke foreign tourists ko kaise bulaayenge aur foreign exchange kaise badhayenge.

Ab infrastructure ki baat karein toh budget mein bade plans hain. Saat high-speed rail corridors banane ki baat hai, jaise Mumbai-Pune aur Delhi-Varanasi. Aur 15 purani sites ko 'experiential' cultural destinations banayenge. Plus, mountains aur wildlife ke liye eco-trails bhi banenge.

Consumers ke liye sabse badi relief yeh hai ki bahar ghoomne jaane wale packages par Tax Collected at Source (TCS) ko 5% aur 20% se kam karke bas 2% kar diya hai, chahe jitna bhi kharch karo. Isse logon ko international travel ke liye liquidity milegi aur outbound tourism ko boost milega.

Par bhai, jo marketing budget ka cut hua hai na, woh sabse bada issue hai. Industry ke bade log, jaise Ajay Prakash bol rahe hain ki yeh policy bahar jane ko promote kar rahi hai, andar aane wale tourists ko nahi. Rajiv Mehra ne bhi kaha ki international promotion ke liye koi clear paisa nahi diya gaya. Thomas Cook India (market cap ₹5,756 crore, P/E ~23.85, sector average se kam) ke Mahesh Iyer ne kaha ki agar marketing pe zyada kharch karte toh achha impact hota. Hotel Association ke KB Kachru ne bhi kaha ki infrastructure pe aur dhyan dena chahiye tha. Yatra Online (P/E ~41.8) aur MakeMyTrip jaise competitors bhi market mein hain.

Skill development ke liye bhi kuch plans hain. Ek National Institute of Hospitality banayenge hotels ki padhai ke liye. 10,000 tourist guides ko train karne ka bhi pilot program hai. Tourism sector 2028 tak USD 59 billion se zyada contribute karega, aisa andaaza hai. Par marketing pe itna bada cut dekh kar, inbound tourism ka future thoda uncertain lag raha hai.

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