Reliance Jio aur Bharti Airtel ab sirf data nahi, balki Perplexity Pro aur Adobe jaise premium AI tools ka free access de rahe hain. Iska aim customers ko lock-in karna aur churn rate kam karna hai.
Ab telecom giants sirf internet nahi bech rahe, wo ek digital ecosystem bana rahe hain. Reliance Jio aur Bharti Airtel apne premium plans mein Perplexity Pro, Google AI suites, aur Adobe Creative Cloud jaise mehange software tools include kar rahe hain. Companies in tools ka kharcha khud utha rahi hain taaki users unke platform se chipke rahein.
Churn Rate par lagaam
Telecom market mein log jaldi network switch karte hain. Isse bachne ke liye Jio ne premium users ko 18 mahine ka AI access aur 2TB tak ka cloud storage dena shuru kiya hai. Agar aap network chhodte hain, toh ye saari suvidhayen band ho jayengi—seedha-seedha 'functional lock-in'!
Engagement ka 'Toofani' growth
Bharti Airtel ne jab 360 million subscribers ke liye 1 saal ka Perplexity Pro free kiya, toh adoption rate 640% badh gaya! Adobe ke tools ne students aur business owners ko bhi attract kiya hai.
Investors ke liye kya hai insight?
Sawal ye hai ki kya ye subsidy profitable hogi? Agar ye bundles se customer retention badha aur log mehange plans ki taraf shift hue, toh ARPU (Average Revenue Per User) mein zabardast jump dikh sakta hai. Lekin, agar cost zyada hui aur retention nahi badha, toh margins par pressure aa sakta hai. Agle India Mobile Congress 2026 mein ispar badi charcha hogi. Investors ko ab churn data aur company ki profitability par gehri nazar rakhni hogi.