Global smartphone brands ne ab apna strategy change kar diya hai. Memory chips ke badhte daam aur **21%** price hike ke wajah se ab companies budget segment chhod kar premium aur AI-powered devices par zyada focus kar rahi hain.
Component costs ne bigada game
India Mobile Congress mein ye saaf ho gaya hai ki smartphone manufacturers ab volume ke peeche nahi, balki margin ke peeche bhaag rahe hain. Global 'memory super cycle' ki wajah se DRAM aur NAND storage ki keemat 45% tak pahunch gayi hai, jo pehle sirf 20% hua karti thi. Isi ka result hai ki India mein smartphone ki retail prices 21% tak badh chuki hain.
Budget segment mein bhari girawat
Jo log ₹20,000 se kam ke phones dhoondh rahe hain, unke liye buri khabar hai. Companies ab entry-level models mein profit nahi bana pa rahi hain, isliye focus shift ho gaya hai flagship devices par.
Kaunse naye phones aa rahe hain?
Market leaders apni line-up ko upgrade kar rahe hain:
- Xiaomi: 18 Pro
- Motorola: Signature 27
- iQOO: iQOO 16
Ye sab phones Snapdragon 8 Elite Gen 6 jaise high-end processors ke saath aa rahe hain, kyunki companies ko lagta hai ki Indian consumers ab 'experience-led' phones ke liye zyada kharcha karne ko tayyar hain.
Risk kya hai?
Sabse bada risk supply chain aur currency fluctuation hai. Agar rupee aur kamzor hua, toh production cost aur badh sakti hai. Investors ko ab ye dekhna hoga ki kya premium phones ka ye trend budget segment mein aayi volume ki kami ko pura kar paayega ya nahi.