Shopify ke CEO Tobi Lütke ne 'slop grenades' yaani unverified AI content ko lekar warning di hai. Company **34%** revenue growth par hai, lekin productivity ke liye ye AI ka sahi istemal bahut zaroori hai.
Shopify ke boss Tobi Lütke ne corporate duniya ko ek naya warning sign diya hai jise wo 'slop grenades' keh rahe hain. Iska matlab hai wo content, emails, ya code jo AI ne banaya hai aur bina human check ke dusro ko forward kar diya jata hai. Isse kaam jaldi hone ki jagah ulta badh jata hai kyunki saamne wale ko usse thik karne mein apna time waste karna padta hai.
AI se productivity ya sirf shor?
Lütke ka kehna hai ki company ko AI ko bas ek shortcut ki tarah nahi, balki human judgment ke saath use karna chahiye. Shopify khud apni internal AI agent 'River' ka use kar raha hai jo 50% code pull requests khud shuru karta hai. Company AI ko baseline ki tarah use kar rahi hai, par quality se compromise karna mehenga pad sakta hai.
Investors ke liye kya hai risk?
Q2 2026 mein Shopify ne zabardast 34% revenue growth aur 18% free cash flow margins dikhaye hain. Lekin agar employees sirf AI ka kachra saaf karne mein lage rahenge, toh operational drag badhega aur profit margins par seedha asar padega. Investors ko ab is baat par nazar rakhni hogi ki company AI integration ke beech apne workflows ko kaise manage karti hai.