Australia mein Meta Platforms par ek naya class action lawsuit file hua hai. Ilzaam ye hai ki company ke algorithms bachon ko social media ki lat laga rahe hain, jo global investors ke liye ek badi regulatory tension hai.
Kya hai poora mamla?
Australian Federal Court mein Meta Platforms ke khilaaf ek naya mamla darj hua hai. Law firm MinterEllison ne 8 plaintiffs ki taraf se ye case file kiya hai. Ilzaam ye hai ki Instagram aur Facebook ke algorithms ko is tarah design kiya gaya hai ki bachon ko inki lat lag jaye, jisse unhe kafi nuksaan hua hai.
Investors ke liye ye warning sign kyun hai?
Meta ka poora business model user engagement aur advertising revenue par tika hai. Agar courts ya regulators ne algorithms ko badalne par majboor kiya, toh engagement kam ho sakti hai. Seedhe shabdon mein kahein toh, engagement giri toh revenue bhi niche aayega.
Government ki sakti
Australia mein sirf ye case hi nahi, balki sarkar 16 saal se kam umra ke bachon ke liye social media par ban lagane par bhi vichar kar rahi hai. Sath hi, users ko algorithmic feeds band karne ka option dene ke liye bhi naye kanoon aa sakte hain.
Purana record bhi kharab hai
Meta ke liye ye pehli baar nahi hai. August mein hi company ne US mein $18 billion ka settlement kiya tha, jo isi tarah ke addiction allegations se juda tha. Aise global legal battles ka matlab hai heavy legal expenses aur baar-baar hone wale operational changes, jiska asar seedha shareholders ki jeb par padta hai.