India ka smartphone market is waqt buri tarah struggle kar raha hai. September quarter mein shipments **20%** gir gayi hain, jo pichle 10 saal ka sabse kharab level hai. Khaas kar **₹20,000** se kam waale budget phones ki demand **47%** tak toot chuki hai.
Market mein hahakaar kyu hai?
Memory components ke prices badhne ki wajah se companies ne phones ke daam badha diye hain. Iska seedha asar customers par pada hai, jinhone naye phone lene ke bajaye apne purane phones ko hi chalana sahi samjha. Q3 mein total shipments 20% saal-dar-saal gir gayi hain, jo ki ek decade ka naya low hai.
Budget segment ka bura haal
India ka market hamesha se volume-driven raha hai, lekin ₹20,000 se saste phones ki sales mein 47% ki bhayankar girawat dekhi gayi hai. Companies ke paas ab inventory ka pressure badhta ja raha hai kyunki log naye phone upgrade karne mein interest nahi dikha rahe.
Kaun kahan khada hai?
Top players mein sirf Samsung ne bazi maari hai, jiska market share 17% raha aur ye akela aisa brand hai jisne growth dikhayi. Vivo 16% share ke saath peeche hai, jabki OPPO aur Xiaomi dono 12% market share par ruke huye hain.
Aage kya umeed karein?
Electronics sector ke liye situation kaafi tough hai. Analysts ka kehna hai ki full year 2026 mein total market 13% shrink ho sakta hai. Ab sabki nazar is baat par hai ki kya festive season mein kuch sudhaar aayega ya phir ye down trend aage bhi jaari rahega.