BharatPe ne ab festive season ki bhid sambhalne ke liye Google Cloud ke Gemini AI ka sahara liya hai. Ye AI ab merchants ke customer support aur loan suggestions ko ekdum smooth bana dega.
Festive Season ka naya 'Smart' Partner
BharatPe ne apne app mein ek tagda update kiya hai. Ab merchants ko purane boring IVR systems par atke nahi rehna padega. Company ne Google Cloud ki Gemini Enterprise Agent Platform ko integrate kiya hai, jo 1.7 crore merchants ki queries ko voice aur text commands se handle karega. Ye sirf information nahi dega, balki disputes aur chargebacks jaise complex kaam bhi karega.
Business mein kya farq padega?
Ye sirf support bot nahi hai, ye asli 'Salesman' ki tarah kaam karega. AI merchants ki activity dekh kar unhe Loans aur Credit-on-UPI jise products suggest karega. BharatPe har mahine 450 million se zyada UPI transactions handle karta hai aur inka volume ₹12,000 Crore ke aas-paas hai. Itne bade scale par human support cost bachana company ke liye margin badhane ka seedha raasta hai.
Kya hai bada Risk?
Sab kuch automated hone par Reserve Bank of India (RBI) ki nazar toh rahegi hi. Data privacy aur algorithmic transparency par regulator bahut strict hai. Agar AI ne loan advice dene mein ya dispute resolve karne mein koi gadbad ki, toh ye compliance risk ban sakta hai. Saath hi, market mein Paytm, PhonePe, aur Google Pay jaise players ke saath competition bahut tough hai. Ab dekhna ye hai ki kya merchants is AI-based cross-selling ko pasand karenge ya nahi.