Alphabet ne apne AI Overviews mein ab direct website links add karna shuru kar diya hai. Pichle kuch samay mein publishers ka referral traffic **40%** tak gir gaya tha, jiske baad ye bada kadam uthaya gaya hai.
AI Search ka naya roop
Alphabet ne finally maana hai ki unke AI Overviews ki wajah se external websites par traffic ki bhari kami ho rahi thi. Ab company ne in AI summaries mein 'link carousels' ko zyada prominently dikhana shuru kar diya hai, taaki users click karke seedha content source tak pahunch sakein.
Traffic mein bhari girawat
Consultancy firm Chartbeat ke data ke hisaab se, July 2025 se July 2026 ke beech news websites ke referral traffic mein 40% ki thaki-tod girawat aayi hai. Alphabet ka pura ad business model isi baat par tikka hai ki log search result par click karke websites par jayein. Agar ye traffic khatam ho gaya, toh publishers Google ke data ko block kar sakte hain, jo Alphabet ke liye ek bada risk hai.
Regulatory ka dabav
Sirf publishers hi nahi, global regulators bhi Alphabet ki class le rahe hain. US aur European Union mein antitrust investigations chal rahi hain. Khaas kar Europe ka 'Digital Markets Act' Google par nazar rakhe huye hai. France ke publishers ne toh AI scraping ke khilaaf kafi aawaz uthai hai, jisse company par fines ka khatra badh gaya hai.
Investors ke liye kya hai?
CEO Sundar Pichai ne bataya hai ki AI Overviews ko 2 Billion se zyada log use kar rahe hain. Ab company ke liye balance banana zaruri hai—AI ki convenience bhi rahe aur publishers ki kamai bhi. Investors ke liye ab ye monitor karna zaruri hai ki in badlavo se user engagement par kya asar padta hai aur kya ye legal issues thande padte hain ya nahi.