Alphabet ke Q3 results ne investors ko disappoint kiya hai. Core search ads ki growth sirf **12%** rahi, jiski wajah se stock mein **8%** ki heavy girawat dekhne ko mili hai.
Search business mein dikkat kahan hai?
Alphabet ke liye Q3 ka time thoda tough raha. Core search advertising revenue mein sirf 12% ka growth dekha gaya, jo pichle quarter mein 17% tha. Market ko ye slowdown pasand nahi aaya, isliye stock seedha 8% niche aa gaya.
AI infrastructure par kharcha aur risk
Investor ab ye dekh rahe hain ki kya company ka AI par kiya gaya bhari kharcha (data centers aur chips) aage chal kar faydemand hoga. Company ab Gemini-powered AI tools ke through 'conversational discovery ads' launch kar rahi hai, taaki users ke badalte behavior se profit nikala ja sake.
Cloud division ne bachayi laaj
Sab kuch bura nahi raha! Google Cloud ka revenue $30.7 Billion tak pahunch gaya, jo ki ek solid 103% ka jump hai. Ye dikhata hai ki search ke alawa bhi company ke paas income ke bade raste hain.
Aage kya?
Ab focus is baat par hai ki kya naye AI ad formats traditional search ads jitna profit de payenge. Investors ab margin par nazar rakhe huye hain—kya AI ki wajah se profit margin badhega ya phir high spending se kam ho jayega?