Google ne ab US mein 'Universal Cart' feature launch kar diya hai. Ab aap search aur Gemini ke andar hi alag-alag retailers ke products track aur price monitor kar paoge. Ye sidha Amazon ko takkar dene ki taiyari hai.
Amazon ka badh raha hai tension!
Google ne officially US mein Universal Cart feature rollout kar diya hai. Ab aapko price checks ya inventory ke liye alag-alag websites par bhatakne ki zaroorat nahi hai. Sab kuch ab Google Search aur Gemini AI ke andar hi mil jayega. Ye sab Universal Commerce Protocol ki madad se ho raha hai, jo ek digital bridge ki tarah kaam karta hai.
Business Model mein bada badlav
Ab tak Google ka paisa ads aur traffic redirect karne se banta tha, lekin ab company user ko apne hi ecosystem mein rokne ki koshish kar rahi hai. Ye Amazon jaise players ke liye badi musibat ban sakti hai. Par iske apne risks bhi hain:
- Regulatory Check: Google par pehle se hi monopoly ke cases chal rahe hain. Ye naya move shayad regulators ko aur bhadka sakta hai.
- Retailers ka support: Kya bade retailers apna data Google ke sath share karenge? Ye abhi bhi ek bada sawal hai.
- Ad Revenue Risk: Agar user site par click kiye bina hi Google par shopping khatam kar dega, toh Google ka traditional ad-click revenue gir sakta hai.
Indian investors ke liye kya signal hai?
Filhal ye feature sirf US mein hai, lekin agar ye India aaya toh Flipkart aur Reliance Retail jaise local giants ke liye market dynamics puri tarah badal jayenge. Investors ko nazar rakhni hogi ki kya Google ek 'traffic driver' bana rahega ya phir 'digital shelf' ka dominator ban jayega.