ASUS apni supply chain ko India mein hi develop kar raha hai. Pehle import pe depend karte the, ab India mein hi manufacturing ko powerhouse banana chahte hain. Dixon Technologies ke subsidiary Padget Electronics ke saath milkar, ye company sarkaar ki ₹17,000 crore PLI 2.0 scheme ka fayda utha rahi hai. Ye sirf production volume badhane ke liye nahi hai, balki 'India tax' se bachne ke liye bhi hai. Indian consumers ko import hone wale components ki wajah se zyada price dena padta hai. Noida mein local manufacturing se ASUS import duties aur logistic costs se bhi bachega jo 2026 mein kaafi badh gaye hain.\n\n\nManufacturing mein progress ke bawajood, global reality kaafi alag hai. AI ki wajah se high-bandwidth memory (HBM) aur DDR5 ki demand bahut badh gayi hai, jisse components ki kami ho gayi hai. Memory companies apna zyada capacity data center ke liye use kar rahi hain, jisse PC manufacturers ko components nahi mil pa rahe hain. ASUS ko bhi ye badhi hui costs consumers par daalni pad rahi hai. Local prices 2025 ke comparison mein 30-45% zyada ho gaye hain. Is wajah se log EMI ka sahara le rahe hain, lagbhag 40% transactions EMI par ho rahe hain.\n\n\n2026 ki shuruaat mein ASUS ne market mein 20%+ market share ke saath achha perform kiya hai. Lekin aage chal kar risk hai. Sabse bada risk hai 'spec compression', jahan company ko price attractive rakhne ke liye components ki quality kam karni pad sakti hai, jaise slow SSDs ya kam RAM. HP aur Lenovo ke muqable ASUS ka service network abhi bhi kamzor hai, khaas kar metros ke bahar. Agar AI memory shortage 2027 tak chalti rahi, toh ASUS ko components ki supply mein dikkat aa sakti hai, jise local assembly se nahi sudhara ja sakta.\n\n\nASUS ko apne premium 'AI PC' branding par bharosa hai ki log zyada price dene ko taiyar honge. Company Intel, AMD, aur Qualcomm ke processors use kar rahi hai. Lekin, analysts ka kehna hai ki jab tak memory ki kami khatam nahi hoti, industry mein volatility rahegi. Market mein wohi company jeetegi jo sabse zyada consistent supply secure kar payegi.
ASUS India Manufacturing: Price Hike ke beech company ne kiya bada plan!
TECHNOLOGY
Overview
ASUS India mein laptop manufacturing badha raha hai. 2026 tak **30%** sales yahan se karne ka target hai. Dixon Technologies ke saath partnership ki hai supply chain issues se bachne ke liye. Lekin, **35-45%** component costs badhne se company ke liye mushkil ho sakti hai.
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