Whalesbook
Zoho ka ONDC par bada dava!
So, Zoho ne ONDC mein ₹70 crore lagaye hain, jo ki unka ek solid strategic move hai. Isse woh apna software, jaise ki Vikra seller app, ONDC ke network mein aur ghusa rahe hain. Goal ye hai ki India ke MSMEs ko digital commerce mein aage badhaayein aur apna khud ka strong tech banayein. Zoho khud bhi ek mast company hai, privately around $12.5 billion value ki aur 29 saalon se profitable chal rahi hai.
Zoho ka Vikra app aur ONDC ka game!
Zoho ka plan clear hai: MSMEs ke liye best tech provider banna. Unke integrated apps, jaise Vikra seller app, Zoho Books, Inventory, aur Commerce, sab ONDC se connect honge. Vikra app, Zoho ke finance tools par hi bana hai, aur yeh business owners ko products list karne, orders manage karne aur payments karne mein ekdum easy way deta hai. Sab data Zoho ecosystem mein sync rehta hai. Isse MSMEs ko bade aur costly private platforms jaise Amazon, Flipkart ko ek solid, affordable alternative milta hai.
ONDC ka bheed mein ek alag network!
Government backed ONDC, jo digital trade mein revolution laa raha hai, FY25-26 mein 218 million transactions crack kar chuka hai. DigiDukaan jaise programs ne 10,000 se zyada kirana stores ko digital kar diya hai, aur gaon ke vendors ka order volume 11 guna badha hai! ONDC ka open network model, Amazon aur Flipkart jaise giants ke 'walled gardens' se alag hai. Yeh competition ko badhawa deta hai aur sellers ko buyers aur logistics se connect hone deta hai, jisme commission bhi 8-10% hota hai, compared to 25-30% jo traditional marketplaces lete hain. Zoho ka Vikra app toh shuruaat mein sirf 1% transaction fee le raha hai!
Kya hai asli faayda?
Zoho ka yeh ONDC investment ek power-packed combo hai. Apne business apps ko ONDC ke open network se jodkar, Zoho MSMEs ko market mein zyada reach aur efficient operations de raha hai. Ab businesses apni websites ya current channels se aage badhkar ONDC network tak pahunch sakte hain. Inventory, orders, customer data sab manage karna easy ho jayega, ek hi jagah se sabka view milega. ONDC ke cost benefits aur Zoho ke competitive pricing se MSMEs ko bade players ke high expenses ke bina grow karne ka zabardast mauka mil raha hai.
Challenges bhi kam nahi!
Sab achha hone ke baad bhi kuch challenges hain. ONDC ka network abhi bhi develop ho raha hai, aur logo ko iske buyer apps use karne ke liye encourage karna zaroori hai. Poore network mein ek jaise quality standards maintain karna bhi ek kaam hai. ONDC commissions kam kar deta hai, lekin seller apps aur logistics fees toh lenge hi. Aur haan, Amazon aur Flipkart jaise players ka apna alag hi power hai, unki logistics aur customer loyalty zabardast hai. ONDC ka FY24-25 ka financial bhi dikhata hai ki woh ₹33.41 crore revenue par ₹147.13 crore ka net loss mein hai, matlab profitable hone ka rasta abhi ban raha hai. Zoho ka yeh commitment unko bhi in evolving network dynamics mein rakhega.