Okay, toh yeh layoffs kyun ho rahe hain? Company ka kehna hai ki artificial intelligence ab coding mein 65% se zyada help kar rahi hai, jisse team ko chhota karke efficiency badha sakte hain. Is se saal mid-2026 tak $500 million se zyada ki savings hogi. Woh log 300+ open positions bhi band kar rahe hain aur operating expenses bhi cut kar rahe hain.
Ab yeh sab karne ki wajah yeh hai ki activist investor Irenic Capital Management, jiske paas Snap ke 2.5% shares hain, ne recently kaha tha ki company ko apne operations aur business lines ko streamline karna chahiye. Unka specifically yeh kehna tha ki AR Specs division ko ya toh spin off kar do ya band kar do, kyunki isme $3.5 billion lag chuke hain aur yeh saal $500 million ka loss kar raha hai. Investor chahte hain ki job cuts ho aur employees ko company ke stock price performance se tie kiya jaye. Matlab, paisa kamana hai bhai, turant!
Is sab ke bawajood, Snap ki Q1 revenue 12% badh kar $1.53 billion hone ka estimate hai, jo market ke aas paas hai. Profit bhi analyst ki $186.8 million ki umeed se zyada, matlab $233 million ke aas paas aa sakta hai. Lekin stock ka scene alag hai, saal mein ab tak 31% gir chuka hai.
Agar valuation ki baat karein, toh Snap ka P/E ratio last 12 months mein negative hai, matlab profit mein nahi tha. Yeh Meta (jiska P/E high 20s mein hai) aur Pinterest (jiska P/E 28-31 hai) se kaafi kam hai. Snap ki market value $8 billion hai, jabki Meta $1.6 trillion aur Pinterest $11-12 billion ke aas paas hai. Analysts mostly 'Hold' keh rahe hain, average target price mein bhi zyada growth nahi dikh raha.
Kuch logon ko lagta hai ki AI efficiency toh bas bahana hai. Asli wajah pandemic mein zyada log hire karna aur ab cost cut karna hai, jo tech industry mein common ho gaya hai. Aur AR Specs unit mein itna paisa ($3.5 billion+) laga kar $500 million ka loss karna investors ko samajh nahi aa raha. Long-term projects mein invest karna aur staff cut karna, is management pe sawal uthata hai. Stock ka performance toh IPO ke baad se hi theek nahi raha, aur negative P/E dikhata hai ki company profit mein nahi hai.
Snap ab "profitable growth" par focus kar raha hai, AI use karke efficiency badhana aur revenue sources ko diversify karna chahta hai. Subscription services aur ads pe zyada dhyaan denge, jisme profit margin achha ho. Par dekhte hain yeh strategy kaam karti hai ya nahi, khaas kar jab activist investors pressure bana rahe hain.
