Whalesbook
Myra 2.0 sirf ek update nahi hai, balki MakeMyTrip ki ek smart strategy hai ki India ke kam pahunche hue regions mein travel booking kaise badhai jaye. Ye log ab local languages aur voice commands par focus kar rahe hain, jisse chhote shehron aur gaon ke log bhi easily travel plan kar saken.
Myra 2.0 se MakeMyTrip ka plan hai ki metro shehron ke bahar bhi Apna share badhaye. Yeh AI assistant pura booking process sambhal sakta hai - options dhoondhne se lekar payment tak, sab ek hi chat mein. Voice queries aksar Hinglish ya local languages mein hote hain, jo typed se zyada detailed hote hain. MakeMyTrip already har quarter mein around 3 million conversations handle karta hai, jisme se 45% se zyada Tier-2 cities aur chhote shehron se aate hain. Aur ek achhi baat yeh hai ki Myra use karne wale users ka booking success rate, normal methods se 10% zyada hai! Is Voice booking mein 8 languages support hai, aur passport details photo se auto-fill hone jaisi cheezein planning ko easy bana rahi hain.
India ke online travel market mein MakeMyTrip kaafi dominant hai, lagbhag 50% share ke saath. Lekin competition bhi kam nahi hai! Ixigo jaise rivals bhi AI assistants (jaise unka 'Tara') mein paisa laga rahe hain. Ye AI ka trend isliye badh raha hai kyunki aajkal log travel ko safe, flexible aur easy banana chahte hain. AI travel planning ka trend 2026 tak 68% Indian travelers use karne wale hain. Overall Indian online travel market bhi 2031 tak $38.58 billion ka ho jayega, jo saalana 8.74% se badh raha hai. MakeMyTrip ne pehle bhi AI mein investment kiya hai, jaise OpenAI ke saath partnership jo stock ko 7.75% upar le gayi thi, aur Google Cloud ke saath Myra integration.
Lekin bhai, sab kuch rose garden nahi hai. Investors ko worry hai ki AI se booking fees (take rates) kam ho sakti hain aur personalized services ka cost badh sakta hai. Bank of America ne bataya ki MakeMyTrip ka valuation multiple is saal 35% gira hai. Competitor ixigo toh 90.83-127.70 ke high P/E ratio par trade ho raha hai, jisse sector ki valuations par sawaal uth rahe hain. Ek bada threat yeh bhi hai ki airlines khud ke AI booking sites bana sakti hain travel agencies ko bypass karne ke liye. Air India ne bhi bataya ki MakeMyTrip ka airline booking share kam hua hai. Global players jaise Booking.com aur Agoda se bhi competition hai, jisse hotel commissions bhi kam ho gaye hain.
Analysts generally MakeMyTrip ko positive dekh rahe hain. Kuch analysts ne isko "Strong Buy" rating di hai aur $101 ka price target diya hai, matlab 130% tak ka potential upside. Lekin kuch Reports balanced hain. Kai brokerages ne "Moderate Buy" rating di hai, jiska average target bhi $101 hai. Citi ne target $80 kiya tha. MakeMyTrip ka P/E ratio 90-100 ke aas paas hai, jo ek high valuation dikhata hai. Company May 19, 2026 ko apne FY26 Q4 aur full-year results announce karne wali hai.