Whalesbook
Yaar, yeh jo memory chip prices badh rahi hain na, jisko 'memflation' bhi bol rahe hain, isne India ke smartphone market mein halchal macha di hai.
Distributors ka toh bhai, paisa lag raha hai; unki working capital ki requirement 25-30% badh gayi hai saal dar saal, kyunki unhein zyada cost wale stock ko hold karna pad raha hai. Aur toh aur, retailers bhi payment terms badha rahe hain, jisse cash flow ruk raha hai.
Brands bhi supply cut kar rahe hain, reports ke hisab se monthly deliveries 20-30% tak kam ho gayi hain. Kaafi popular models mil hi nahi rahe kyunki brands ko essential parts milne mein dikkat ho rahi hai aur fluctuating prices ki wajah se demand predict karna mushkil hai.
Munna, manufacturers distributors ki koi help nahi kar rahe. Na koi extra margin support, na koi financial help. Component milne ki problem aur cost badhne ki problem toh waise hi hai. Kuch brands ne toh basic phones par margins bhi cut kar diye hain.
Lekin haan, retailers mauj mana rahe hain! Jin wholesalers ke paas purana stock tha, woh ab naye inflated prices par bech kar zyada profit kama rahe hain. Yeh short term gain hai jo unhein kam sales volume ko manage karne mein help kar raha hai, haalanki competition ki wajah se discounts bhi dene pad rahe hain.
Ab customers ke paas ek tough choice hai: ya toh 30-40% zyada price dekar phone khareedo, ya phir wait karo. Basic phones bhi mehenge hone se logon ki buying habits change ho rahi hai aur overall sales growth par asar pad raha hai.