InMobi ne MobileAction kharid liya! iOS app growth ke liye AI power-up, Apple privacy changes mein game changer?

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AuthorKavya Nair|Published at:
InMobi ne MobileAction kharid liya! iOS app growth ke liye AI power-up, Apple privacy changes mein game changer?
Overview

Bhaiyo, InMobi ne ek badi deal ki hai! Unhone MobileAction ko kharid liya hai. Ye MobileAction ek AI platform hai jo apps ke analytics aur Apple advertising mein help karta hai. Is deal se InMobi ab iOS market mein aur mazboot ho jayega, especially privacy changes ke baad.

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So, ye deal kyu hui? Dekho, Apple ne privacy ko lekar jo naye rules laaye hain, especially ATT (App Tracking Transparency), usse ad industry mein kaafi changes aaye hain. Developers aur marketers ke liye apps ko grow karna thoda mushkil ho gaya hai. InMobi ne MobileAction ko kharid kar yehi gap fill karne ki koshish ki hai.

MobileAction ek AI platform hai jo app analytics aur Apple Ads mein expert hai. Iske tools se developers ko pata chalega ki unki app kaise perform kar rahi hai, organic growth kaise badhani hai, aur AI use karke naye users kaise lane hain, woh bhi limited data mein.

InMobi waise bhi ek global tech company hai jisko $400 million se zyada ka funding mil chuka hai aur iski valuation $2 billion tak hai. Ye ad tech aur app analytics market mein Google aur Meta jaise bade players se takkar leta hai. App analytics market toh waise bhi bohot tezi se badh raha hai, expected hai ki 23.32% CAGR se 2032 tak $20.35 billion tak pahunch jayega. MobileAction ke paas 90 million creatives, 6 million keywords, aur 5 million apps ka data hai, jo InMobi ki position ko aur strong karega.

Company ka plan hai ki MobileAction ke product development aur global expansion (US, APAC, MENA) mein bohot paisa lagaya jayega. Isse InMobi Advertising brands ko naye app users dhundhne mein aur madad kar payega. Plus, InMobi ka subsidiary Glance bhi kaafi acha perform kar raha hai aur company kaafi time se IPO ke liye bhi plan kar raha hai, around FY2027. To overall, ye deal InMobi ko AI aur privacy-focused market mein ek strong edge degi.

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