Whalesbook
International Ambitions
Apna brand West Asia ki taraf dekh raha hai. Wahan jahan Indian log bhi kaafi rehte hain, wahan Indian products ki demand ho sakti hai. Already inquiries aa rahi hain, toh wahan se hi shuruaat karne ka plan hai. Sales strategy bhi set kar rahe hain taaki exclusive outlets aur online channels se achha revenue aaye.
Omnichannel Strategy
Abhi State of Joy 800+ se zyada multi-brand outlets mein milta hai aur poore India mein 3,000+ stores mein present hai. Offline sales se hi 50% se zyada ka business aata hai. Ab company apne khud ke standalone stores kholne ki baat kar rahi hai, target hai ki 30% sales exclusive brand outlets se ho aur lagbhag 20% online se. Poora omnichannel wala game hai!
Pricing aur Positioning
Ye brand premium segment mein hai. Matlab, na toh bilkul cheap hai aur na hi super expensive international brands jaisa. Founders ka kehna hai ki quality aur design Indian consumers ko dhyan mein rakh kar banate hain, jo inhe global brands se alag karta hai.
Founder Vision aur Future Growth
Is brand ko shoe technologist Pullela Gopalakrishna Bachi aur footwear veteran Dasari Raju Ramesh ne mil kar banaya hai. Pehle yeh log doosri companies ke liye manufacturing karte the, ab khud ka brand bana rahe hain. Inka manna hai ki India ka footwear market abhi bahut bada aur untapped hai. Inke paas 'Anatom' naam se ek sub-category bhi hai jo older consumers ke comfort par focus karti hai, aur future mein aur bhi product lines explore kar rahe hain.