Esports platform Let's Game Now ne funding round mein **₹30 Crore** jama kiye hain. Anand Mahindra aur Bestvantage Investments ne lead kiya hai ye round, jiska maqsad Indian Super Gaming League (ISGL) ko bada karna hai.
Bengaluru-based gaming startup Let's Game Now ko mili hai badi funding. Is baar ₹30 Crore ka fresh capital aaya hai, jise co-lead kiya hai Mahindra Group ke chairman Anand Mahindra aur Bestvantage Investments ne. Is mein ek UAE-based family office ne bhi participate kiya hai.
Gaming ka 'IPL' model
Company ISGL (Indian Super Gaming League) ko expand karne par zor de rahi hai. Ye league franchise model par chal rahi hai, bilkul IPL jaisa. Isme 8 teams hain aur kuch franchises toh pehle se hi Mumbai City FC aur Puneri Kabaddi jaise sports mein active hain.
Mahindra ka Sports Connection
Anand Mahindra ke liye ye naya nahi hai. Unhone 2014 mein Pro Kabaddi League ke saath traditional sport ko kaise commercialize karte hain, ye dikha diya tha. Ab wahi formula gaming mein use ho raha hai taaki casual gamers ko professional level par laya ja sake. Ye platform abhi 50 Million logo tak pohanch chuka hai 18 countries mein.
Leaders aur Background
Is startup ko Santanu Basu aur Gautam Badalia lead kar rahe hain. Gautam Badalia pehle Route Mobile ke CEO reh chuke hain, isliye operational efficiency ki umeed zyada hai.
Market mein Challenges
Funding toh mil gayi, par asli game ab shuru hoga. Gaming industry mein monetization (ads, sponsorship) ka challenge bahut bada hai. Server cost aur user acquisition par kharcha kaafi hota hai. Investors ki nazar is baat par rahegi ki kya ye platform long-term mein advertisers ko attract kar pata hai ya nahi.