Whalesbook
SEBI ke ek recent survey ke mutabik, 62% retail investors toh social media influencers ki hi baat sunkar investment karte hain. Yeh influencers relatable content dikha kar, jaise YouTube aur Instagram pe, investors ka trust jeet lete hain. Woh personal network jitne hi important ho gaye hain.
Iske bilkul opposite, SEBI ka Sarthi app (jo June 2024 mein update hua) seedhi, unbiased jankari deta hai. Isme educational videos, structured learning aur objective financial tools hain. App mein 'Spot a Scam' jaisa tool bhi hai, jo investors ko scams pehchanne aur responsible investment karne mein help karta hai. Yeh sab SEBI ki taraf se awareness badhane ki koshish hai.
Par logon ko conscious banana mushkil hai. Social media 'herd mentality' aur 'overconfidence' jaise biases ko aur badha sakta hai. India mein knowledge aur actual participation mein bhi gap hai. Kuch dusre platforms jaise Zerodha Varsity aur Groww bhi education resources de rahe hain.
SEBI ne 1.33 lakh se zyada misleading social media posts ko platforms ko refer bhi kiya hai (February 2026 tak). Lekin online content itna fast hota hai ki track karna mushkil hai. SEBI abhi AI use nahi karta iske liye.
Ek interesting baat yeh hai ki SEBI ke Investor Protection and Education Fund (IPEF) ka use FY24 mein Rs2.8 crore se bhi kam hua, jabki fund ka balance Rs533 crore ho gaya. Isse lagta hai ki programs ki reach kam hai, khaas kar gaon mein. Internet companies bhi worried hain ki SEBI kahin online financial content par zyada hi rules na laga de.
Ab yeh dekhna hoga ki Sarthi app kitna successful hota hai. Structured guidance aur unregulated social media advice ke beech yeh ladai chalti rahegi. Investors ko hype se hatkar informed choices karne honge, wahi SEBI ki priority hai.