SEBI ne financial ads ke liye naya 'Common Advertisement Code' release kiya hai. Ab ads ke liye pehle se approval nahi lena padega, bas release ke **3** din mein report submit karni hogi. Celebrity endorsement ki chhut mil gayi hai, par investors ko abhi bhi disclaimer padhna zaroori hai.
Kya badla hai market mein?
SEBI ne ek naya 'Common Advertisement Code' (CAC) nikala hai jo 7 alag-alag financial categories par laagu hoga, jaise ki Stock Brokers, Mutual Funds, Investment Advisers, aur Research Analysts. Pehle ads ke liye regulator ya exchange se approval lena padta tha, jisme kaafi time waste hota tha. Ab woh khatam ho gaya hai.
Kya ab company kuch bhi dikha sakti hai?
Nahi, aisa nahi hai. SEBI ne 'Self-Regulation' ka model apnaya hai. Company ko koi bhi ad publish karne ke 3 working days ke andar uska report SEBI ko dena hoga. Agar rule toda toh sakht action ho sakta hai.
Celebrity Endorsement par update
Ab financial firms brand-level campaigns ke liye celebrities ko sign kar sakti hain. Lekin dhyan rakhein, yeh sirf trust badhane ke liye hai. History mein dekha gaya hai ki retail investors sirf famous face dekh kar investment kar dete hain, jo galat ho sakta hai. Isliye, ads mein ab bhi risk disclaimers ko dhyan se padhna zaroori hai.
Performance Metrics ka khel
Ab firms 'Past Risk and Return Verification Agency' ka data use karke apni performance dikha sakti hain. Iska matlab hai ki ab ads mein zyada credible data dikhega. Lekin yaad rakhein, market ka ad sirf promotion hota hai, investment decision hamesha apni research aur risk dekh kar hi lein.