ASCI ne naye guidelines nikale hain jiske mutabik ab brands ko apni AI-generated ads par saaf taur par disclosure dena hoga. Ye rule agle 3 mahine mein लागू ho jayega taaki consumers misleading marketing se bache rahein.
Kya hai ASCI ka naya plan?
Advertising Standards Council of India (ASCI) ne transparency badhane ke liye naye rules ka elaan kiya hai. 29 September 2026 ke announcement ke 3 mahine baad se, har brand ko apni AI-based ads par clear disclosure dena zaroori hoga. Iska matlab hai ki agar aapne koi AI influencer ya fake product demo dikhaya, toh viewer ko pata hona chahiye ki ye asli nahi hai.
Kise label karna hoga aur kise nahi?
- Kya label hoga: AI se bane influencers, kisi asli insaan ka digital avatar, ya poora fabricated scene jisse consumer dhoka kha sakta hai.
- Kya exception hai: Normal editings jaise color correction, lighting theek karna, ya noise reduction ke liye koi disclosure zaroori nahi hai. Background elements ya subtitles bhi safe hain.
Companies aur Investors ke liye kya impact hai?
FMCG, e-commerce, aur ed-tech sector ki companies ko ab apne creative workflows aur agencies ke saath baith kar audit karna hoga. Agar compliance mein kami hui, toh ASCI Code aur Central Consumer Protection Authority (CCPA) ke rules ke tehat action ho sakta hai.
Risk ka kya?
ASCI ne saaf kar diya hai ki label laga dene se sab kuch allow nahi ho jayega. Deepfakes aur bina permission kisi ka voice/likeness use karna abhi bhi strictly ban hai. Investors ko ab ye dekhna hoga ki kya in naye rules se marketing cost badhti hai ya campaigns mein koi regulatory rukawat aati hai.