Whalesbook
Digital Advertising Mein Gadbad Ka 'Pehla Number'
Advertising Standards Council of India (ASCI) ne bola hai ki ab desh mein sabse badi 'gadbad' 'misinformation' nahi, balki legally banned cheezon ke ads mein ho rahi hai, khaas kar Offshore Betting ke. Pichhle financial year mein, council ne 11,581 cases dekhe, jo pichhle saal se 21% zyada hain. Ismein se 75.4% ads aise the jo consumers ke liye khatarnak ho sakte hain.
Digital Platforms Bane 'Hacks Ka Adda'
Ab jitne bhi 'gadbad' wale ads pakde ja rahe hain, unmein se 97.3% digital channels par mil rahe hain. Aur Meta platforms toh sabse aage hain, 80% digital breaches mein inhone role play kiya hai. Problem ye hai ki ye platforms bahut fast chalte hain. Offshore betting wale affiliate links, influencer endorsements, aur sponsored groups use karke filters ko 'chamatkar' se nikal dete hain. Normal media jahan 97% log rules follow karte hain, wahan social media par ye log itni tezi se naye ads laate hain ki pakadna mushkil ho jata hai.
Influencers Bhi Nahi Chhoot Rahe!
Influencer marketing toh ek aur badi problem ban gayi hai. Analysis mein pata chala hai ki 97.3% flagged ads mein changes karne pade, aur 54% se zyada toh aise goods promote kar rahe the jo law ke khilaaf hain. Bade influencers par toh nazar rakhi ja rahi hai, lekin baaki creators ko bhi ye samjhna hoga ki unki reach ke saath responsibility bhi aati hai. Enforcement Directorate jaise authorities ne bhi warning de di hai ki illegal betting promote karne par criminal case ho sakta hai aur mota jurmana bhi lag sakta hai.
Khatra Aur Regulatory 'Pressure'
Bhale hi 86% tak self-compliance badh gaya ho, lekin asli control toh bahar se hi hoga. Asli problem ye hai ki offshore platforms India ke jurisdiction ke bahar hain, toh unko koi 'fark' nahi padta. Jab tak Meta jaise platforms in ads ka 'stage' bane rahenge, un par 'pressure' badhta rahega ki woh ad revenue aur regulatory demands ke beech balance banayein. Ab sab log Online Gaming Act ke full enforcement ka wait kar rahe hain, jisse in unchecked operators ko control kiya ja sake.