Top Indian media players govt se purane broadcasting rules aur rating system badalne ki maang kar rahe hain. Data gaps aur pricing limits ki wajah se festive season ki kamai par asar pad raha hai, jo investors ke liye ek badi chinta ka vishay hai.
Media Giants ka Govt ko Direct Message
Haal hi mein FICCI Frames event mein Zee, Sony Pictures Networks India aur JioStar ke top bosses ne khul kar apni pareshani batayi. Inka saaf kehna hai ki purane rules aur regulations ki wajah se media sector ka growth ruk gaya hai.
Ads aur Data ka Panga
Sabse badi problem BARC (Broadcast Audience Research Council) ke ratings ko lekar hai. Jab data sahi nahi hota, toh advertisers paisa kharch karne mein katrate hain. Iska seedha asar festival season ki कमाई par padta hai, kyunki wahi toh media companies ka main revenue ka time hota hai.
NTO aur Pricing ka Rola
TRAI ke New Tariff Order (NTO) ne pricing par jo cap lagaya hai, usse companies ke margins dab rahe hain. Executives ka kehna hai ki TV industry ab digital platforms se compete kar rahi hai, aise mein purane rules se survive karna mushkil ho raha hai. Woh chahte hain ki pricing market demand ke hisaab se ho, na ki government ke restrictions se.
Kya ho raha hai aage?
Ministry of Information & Broadcasting ne 10+2 advertising cap hatane ka hint zaroor diya hai, par industry leaders ko isse zyada structural बदलाव chahiye. Investors ke liye ab nazar rakhni hogi ki kya government NTO aur rating system mein koi bada reform lati hai ya nahi. Tab tak, ad revenue growth aur margin performance par update lete rehna zaroori hai.