Whalesbook
Times Music ki strategy ab aur bhi tez ho gayi hai, bhai! Unhone valuable regional music rights kharidne ki race mein ek aur blockbuster deal ki hai - Catrack Entertainment se Punjabi music ka catalog. Ye unki teesri badi catalog khareed hai, pehle ARC Musicq aur Symphony Recording Co. ko bhi pakda tha. Is deal mein unke saath global music expert Primary Wave Music bhi hai. Ye dono milke India ke purane music catalogs ko buy kar rahe hain. Ye joint venture $100 million se bhi zyada ka hai aur India ke popular music rights khoj raha hai.
Ab Catrack Entertainment ke 1990s ke Punjabi music catalog ki baat karein toh, yeh ekdum cultural treasure hai. Babbu Maan aur Malkit Singh jaise artists ke gaano se bhara hua hai. Is old music se kafi paisa ban sakta hai, jaise streaming platforms par zyada play karke, movies aur shows mein license karke, brands ke saath tie-up karke, aur naye versions bana kar.
India ka music market bhi ekdum dumdaar chal raha hai. 2026 tak yeh ₹37 billion tak pahunch jayega, aur 14.7% ke CAGR se grow kar raha hai. Digital revenue toh already 87% hai, thanks to streaming aur social media. Baaki companies jaise Saregama bhi music content kharid rahi hai. Saregama toh ₹1,000 crore lagane wali hai music par. T-Series ka revenue thoda kam hua hai, par Universal Music India aur Warner Music India achhi growth dikha rahe hain.
Haan, thoda competition toh hai aur market mein changes bhi tezi se aate hain. Times Music ko manage karna padega ki woh purane hits ke saath naye trends bhi pakdein. Competition se bhi bachna padega, jaise Saregama hai. Par The Times Group ka revenue ₹73.94 billion hai, toh unke paas resources toh hain. Overall, Times Music ka ye plan Primary Wave ke saath milkar kaafi promising lag raha hai. Indian music ki global demand badh rahi hai, aur regional music ki toh baat hi alag hai. Agar ye log music ko sahi se promote kar paye toh achhi kamaai hogi.