Tata Play ab seedha internet-based live TV app lekar aaya hai! Sirf **₹199** mahine mein aap bina kisi dish ya hardware ke smart TV par channel stream kar sakte hain.
Dish ka jhanjhat khatam!
Tata Play ne ab hardware-free TV market mein entry maar di hai. Ab aapko purane tarike se satellite dish ya set-top box lagwane ki zarurat nahi hai. Bas app download karo aur 500 se zyada channels ka mazza lo. Is service ki shuruat sirf ₹199 per month se ho rahi hai, aur agar aapko extra languages chahiye, toh bas ₹99 aur extra dene honge.
Kyun badalna pada business model?
Asal mein, purana DTH model ab dabav mein hai. TRAI ke data ke mutabik, DTH subscriptions mein 13.4% ki saal-dar-saal girawat aayi hai, aur active subscribers ghat kar 48.56 million par aa gaye hain. Log ab satellite TV chhod kar streaming platforms ki taraf bhaag rahe hain, isliye company ne ab digital-first mode apna liya hai.
Kya hai company ka bada plan?
Company ka target wo 100 million households hain jin tak abhi tak TV nahi pahuncha hai. Bina physical hardware ke, unke liye naye customers tak pahunchna bahut aasaan ho jayega. Company ka kehna hai ki ye naya app unke purane satellite business ko khatam nahi, balki support karega.
Market experts ab nazar rakhe hue hain ki kya ye naya digital model purane subscriber base ko cannibalize karega ya phir company ko naye users dila payega. Agle kuch mahino mein pata chalega ki kya ye strategy 'game changer' saabit hoti hai.