Sony Sports India: 2026 Asian Games Broadcast Rights jeete, ab rivals ki neend udi!

MEDIA-AND-ENTERTAINMENT
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AuthorKavya Nair|Published at:
Sony Sports India: 2026 Asian Games Broadcast Rights jeete, ab rivals ki neend udi!
Overview

Arre suno, Sony Sports India ne ekdum solid deal pakad li hai! Unhone 2026 Asian Games Aichi-Nagoya ki exclusive broadcast aur streaming rights jeet li hain. Matlab, India mein sabko yeh games Sony channels aur Sony LIV par hi dikhenge.

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Sony Pictures Networks India (SPNI) ne confirmed kar diya hai ki woh 20th Asian Games Aichi-Nagoya, Japan (September 19 se October 4, 2026) ke exclusive broadcast aur streaming rights apne naam kar chuke hain. Is deal ke baad, yeh poore India aur Indian subcontinent mein SPNI ke Sony Sports Network channels aur Sony LIV streaming platform par live dikhenge.

Yeh acquisition SPNI ke liye kaafi important hai kyunki India ka sports broadcasting market bahut competitive ho gaya hai. SPNI ki parent company, Sony Group Corporation, ki market cap $125 billion se zyada hai, lekin SPNI ka khud ka financial performance FY25 mein thoda gira tha. Reports ke mutabik, net profit lagbhag 46% down tha aur revenue bhi 4% se zyada kam ho gaya tha.

Media rights India mein revenue ka 40% se zyada ka hissa hain, aur Asia-Pacific region mein 33% se upar. Pichli baar Asian Games mein India ne record 107 medals jeete the, jisse multi-sport events mein desh ka interest kaafi badh gaya tha. SPNI yehhi momentum use karna chahti hai.

Competition ki baat karein toh Viacom18 (JioCinema, Sports18) IPL digital rights lekar aur free streaming offer karke baazi maar raha hai. Star Sports (Disney Star) toh hamesha ki tarah cricket mein king bana hua hai. SPNI ke liye, jo cricket aur football bhi broadcast karta hai, Asian Games jaise bade multi-sport events jeetna Sony LIV par subscription aur advertising revenue badhane ke liye crucial hai.

Par yaar, sports rights pe paisa lagana risk ka kaam bhi hai. Rights ki value upar-neeche hoti rehti hai, aur IPL ka example sabke saamne hai. SPNI ke FY25 reports ne bhi bataya ki revenue 4% se zyada, aur net profit 46% se kam hua tha, jiska ek reason advertising budgets par pressure bhi tha.

Digital platforms ka trend aur free streaming ki wajah se pay-TV models ko challenge mil raha hai. Aur cricket ke alawa dusre sports mein audience ka interest kitna unpredictable ho sakta hai, yeh bhi ek sawal hai. Lekin, 2026 Asian Games rights jeet kar, SPNI apne aap ko ek bade sporting moment se jod raha hai. Goal yeh hai ki TV aur Sony LIV dono par engagement badhe aur Indian sports media market mein apni position mazboot karein.

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