Sony Pictures India TV aur Digital ko Integrate kar raha hai; Leadership mein Restructuring

MEDIA-AND-ENTERTAINMENT
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AuthorRiya Kapoor|Published at:
Sony Pictures India TV aur Digital ko Integrate kar raha hai; Leadership mein Restructuring
Overview

Sony Pictures Networks India (SPNI) apne leadership aur operations ko restructure kar raha hai taaki TV aur digital content strategies ko merge kiya ja sake. Iska aim hai SonyLIV jaise platforms par content creation, monetization, aur distribution ke liye ek unified approach banana, jo ki linear-first model se ek shift hai. Is move mein leadership realignments aur staff ko affect karne wale potential cost-cutting measures bhi shamil hain.

Sony Pictures Networks India (SPNI) ne apne leadership aur operational framework mein ek bada overhaul shuru kiya hai, jismein apne television aur digital content businesses ko integrate karne ko prioritize kiya ja raha hai. Yeh strategic shift company ko traditional linear-first approach se hata kar ek cohesive strategy ki taraf le ja raha hai jo linear aur digital platforms dono par lagu hogi.

Unified Content and Monetization

Revised operating model ko television channels aur streaming service SonyLIV ke beech tighter coordination foster karne ke liye design kiya gaya hai. Is integration ka aim content development, programming, marketing, aur monetization efforts ko streamline karna hai, jisse ek consolidated revenue structure aur unified distribution approach milega. Content clusters ab sabhi platforms par apne respective portfolios ke liye end-to-end responsibility rakhenge.

Leadership Realignment

Is transition ko support karne ke liye key leadership appointments ki gayi hain. Nachiket Pantvaidya Sony Entertainment Television, Sony Marathi, aur movie production ko oversee karenge. Ajay Bhalwankar Sony SAB, movies cluster, free-to-air, aur infotainment channels ka charge lenge. Rajaraman Sundaram South mein expansion ko drive karne ke liye ready hain, jabki Ambesh Tiwari Sony AATH aur kids' business ko manage karenge. Digital business ke liye ek naye head ko appoint kiya jayega, jismein Gaurav Banerjee interim supervision denge. Danish Khan, jinhone SonyLIV ko lead kiya tha, March mein depart kar rahe hain.

Revenue Consolidation and Cost Measures

Revenue functions, jismein ad sales, distribution, sports, aur international business shamil hain, Chief Revenue Officer Rajesh Kaul ke under consolidate kar diye gaye hain. Akshay Agrawal aur Makarand Paleker linear ad sales aur distribution ko respectively lead karenge, Ranjana Mangla aur Manish Aggarwal ke liye digital mandates ko expand karte hue. Strategic restructuring ke parallel, sources indicate kar rahe hain ki SPNI cost-cutting measures implement kar raha hai, jisse around 100 se 200 employees ki layoff ho sakti hai.

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