Sony Pictures Networks India ke CEO Gaurav Banerjee ne CII Big Picture Summit mein industry ko naye tarike se sochne ko kaha hai. Unka kehna hai ki sirf audience reach par depend rehne ka purana model ab nahi chalega.
Media Industry mein bada badlav ki zarurat
Gaurav Banerjee ka saaf kehna hai ki ab waqt aa gaya hai ki Indian media companies sirf 'views' ke peeche bhagna chhod dein. Aaj kal log linear TV se digital streaming par shift ho rahe hain, isliye purane business models ab sust lag rahe hain. Unhone suggest kiya hai ki companies ko Long-term IP (Intellectual Property) banani hogi, taaki woh globally exportable assets ban sakein.
AI ka sahi istemaal
Banerjee ne ek badi cheez samjhayi ki AI ko sirf 'cost-cutting' ke liye mat dekho. Isse ek 'creative stack' ki tarah use karo jo research aur content discovery mein kaam aaye. Matlab AI human creativity ko replace nahi, balki boost karega. Yeh strategy Zee Entertainment, Sun TV, aur Network18 jaise players ke liye kaafi important hai kyunki unhe global giants se compete karna pad raha hai.
IPL jaisa talent model
Sabse interesting baat unhone IPL ka example dete hue kahi. Media industry mein talent grooming ka koi structured pipeline nahi hai. Agar hum education aur tech studios ke saath milkar talent develop karenge, toh industry ka economic model zyada predictable ban sakta hai.
Investors ke liye kya hai insight?
Media sector mein Content Production Cost hamesha se ek bada headache rahi hai. Jo companies Saregama ki tarah IP ownership par focus kar rahi hain, woh lambi race ke ghode ban sakte hain. Future mein investors ko ye track karna hoga ki kaunsi company sirf hit-or-miss content bana rahi hai aur kaun sustainable revenue streams build kar rahi hai.