Reliance ka JioStar ab sirf ads par depend nahi rahega. Company live sports stream mein hi direct commerce (jaise food delivery) add kar rahi hai taaki revenue badh sake.
Sports aur Shopping ka naya fusion
JioStar, jo Viacom18 ka sports brand hai, ab apni strategy badal raha hai. Purane zamane ke ad-based model ke bajaye, ye ab interactive commerce features la rahe hain. Iska matlab hai ki aap match dekhte hue bina stream chhode Swiggy jaise services se khana order kar sakte hain.
Revenue badhane ki koshish
Company ke paas 350 din ka live sports content hai, jisme IPL, F1, aur EPL jaise bade events shamil hain. Ad revenue kaafi volatile hota hai, isliye ab wo match ke dauran hone wale consumer spending ka hissa lena chahte hain. Data batata hai ki 30% log jo Swiggy use kar rahe hain, wo pehli baar is platform par aaye hain.
Regional market par focus
English feed ka share ab sirf 10% se kam reh gaya hai. Company ka asli focus Haryanvi, Bhojpuri jaise regional languages par hai, jisse mobile par engagement badh rahi hai.
Investors ke liye kya hai?
OTT mein content rights khareedna bahut mehenga hai. Agar ye 'commerce model' kaam kar gaya, toh profit margins improve ho sakte hain. Lekin, challenge ye hai ki user experience kharab na ho aur tech complex na lage. Investors ko ab 'take rate' yani company ko har transaction par kitna commission mil raha hai, us par nazar rakhni chahiye.