Media sector mein do alag tasveerein dikh rahi hain—ek taraf PVR Inox box office hit se kama raha hai, toh dusri taraf Zee aur Sun TV jaise broadcasters advertising aur marketing kharcho mein phanse hue hain.
Media aur entertainment industry mein aajkal ek saaf divide dikh raha hai. Cinema hall wale toh mauj mein hain, lekin TV channels ki band baj rahi hai.
PVR Inox ki toofani tezi
PVR Inox ke ache din wapas aa gaye hain! Box office par filmein kamaal kar rahi hain, jiska seedha fayda company ko mil raha hai. Hindi films ki net collection ₹1,290 Crore rahi hai, jo ki pichhle saal se 30% zyada hai. Log ticket ke liye 12% zyada paise dene ko tayyar hain aur andar snacks-drinks par bhi 13% zyada kharch kar rahe hain. Iske alawa, company ne ₹300 Crore ka share buyback bhi kiya hai jisme 2 million shares extinguish kiye gaye.
TV Broadcasters ki mushkilein
Dusri taraf Zee Entertainment aur Sun TV jaise players ke liye waqt mushkil hai. Zee ka marketing kharcha unke sales ka 24% kha gaya hai, jis wajah se last ek saal mein stock 36% tak tut chuka hai. Sun TV ka haal bhi kuch aisa hi hai—unka revenue 30% aur operating profit 40% tak girne ka dar hai. Digital aur OTT platforms ki vajah se TV ka purana ad-revenue model dhire-dhire fail ho raha hai.
Ab dekhna ye hai ki kya ye broadcasters apne kharche control kar paate hain ya media sector mein ye gap aur badhta jayega.