Whalesbook
Indian e-commerce company Nykaa ab Meta Platforms ko bhi Zee Entertainment dwara file kiye gaye copyright infringement case mein shamil karna chahti hai.
Yeh poora maamla Nykaa dwara promotional Instagram Reels mein copyrighted music ke alleged use ko lekar hai. Zee Entertainment iske liye $210,000 ka compensation maang rahi hai.
Nykaa ka Meta ko shamil karne ka reason
Nykaa ne court mein kaha hai ki Meta, jo Instagram ki parent company hai, is copyright issue ko solve karne mein crucial role play kar sakti hai. Fashion retailer ko lagta hai ki sirf Meta hi yeh clearly explain kar sakta hai ki Nykaa ne music license agreements ko todte hue promotional use kiya tha ya nahi. Isse social media platforms par music licensing kaise handle hogi, yeh decide karne mein madad mil sakti hai.
Mediation aur Industry par Asar
Nykaa ne yeh bhi suggest kiya hai ki court case se pehle is matter ko mediation se suljhaya ja sakta hai. Yeh case kaafi important hai kyunki Nykaa aur Zee Entertainment dono hi India mein publicly traded companies hain. Analysts ka kehna hai ki iska nateeja un businesses par bada asar dal sakta hai jo Instagram jaise platforms par marketing ke liye copyrighted music use karte hain. Abhi tak Nykaa, Zee, aur Meta kisi ne bhi is matter par koi comment nahi kiya hai.