JioStar ne apne platform par ChatGPT ko integrate kar diya hai taaki viewers ko real-time sports updates mil sakein. IPL trials ke baad, ab company regional content aur in-app shopping par focus kar rahi hai.
Tech ka naya avatar
JioStar ab sports streaming ko agle level par le jaane ki taiyari mein hai. Unhone OpenAI ke ChatGPT ko apne app mein ghusa diya hai, jisse aap match ke beech mein hi players ke stats aur history ke baare mein sawaal puch sakte ho. 2026 IPL ke dauran iska successful trial hua tha, jiska maqsad ye hai ki user app se bahar na jaaye.
Kya ye khel profitable hoga?
Platform par record-breaking 72.5 million concurrent users aaye the, jiske liye server aur infrastructure par bahut bada kharcha hota hai. Investors ke liye ab sawal ye hai ki kya ye mehngi AI technology aur infrastructure ka load company ki earnings par asar daalega, ya phir ads aur subscriptions se revenue badhega.
Regional market par nazar
English content ab total watch time ka sirf 10% hai, jabki Haryanvi aur Bhojpuri mein 300% ki zabardast growth dikhi hai. JioStar ab metro cities se nikal kar poore India ko target kar raha hai.
Shopping bhi ab streaming mein
Company ab live match dekhte hue hi food ordering aur commerce ko integrate kar rahi hai. Cricket ke alawa ab women’s cricket aur English Premier League jaise events se bhi ye log saal bhar engagement maintain karne ki koshish kar rahe hain. Par yaad rakhein, AI ke saath data privacy aur competition ke risk bhi bane hue hain.