Whalesbook
Filmon mein AI ka naya khel shuru!
Jio Studios aur Collective Studios ne milkar apni nayi film 'Krishna' ka teaser release kiya hai, jahan peechhe poora AI system hai jiska naam hai Galleri5. Yeh pura system Microsoft Azure par build kiya gaya hai. Isse yeh pata chalta hai ki media aur entertainment sector mein AI ka usage kitna badh raha hai. Experts ka kehna hai ki yeh market $195.7 billion tak pahunch jayegi saal 2033 tak, aur 27.6% ki speed se grow kar rahi hai.
Microsoft Azure, jo abhi cloud market ka 20-22% hissa rakhta hai, woh bhi lagbhag 33% year-over-year grow kar raha hai, kyunki uske AI features bahut zabardast hain. AWS jaise competitors ko takkar dene ke liye, Microsoft aise projects ko support kar raha hai jahan content creators ko end-to-end workflows mil sakein.
Production speed aur cost mein kami?
Galleri5 ko 'Krishna' ke liye use karne se Jio Studios aur Collective Artists Network ke liye production kafi easy aur kam kharchila ho sakta hai. Media industry mein AI ka use content tagging aur workflow management ke liye badh raha hai. Reliance Industries, jo Jio Studios ki parent company hai aur jiska market cap lagbhag $221 billion hai, woh bhi tech mein aage badh rahi hai. Microsoft, jiska market cap $3.1 trillion ke aas-paas hai, chahta hai ki zyada se zyada companies Azure use karein.
Researchers ka bhi kehna hai ki AI ka sabse bada impact abhi pre-production aur post-production mein dikhega, jahan efficiency badhaana aasan hai.
Lekin risk bhi toh hai?
Par bhai, har cheez ke do pehlu hote hain. AI ko filmmaking mein use karne se kuch dar bhi hain. Sabse badi chinta creative logon ki naukri jaane ki hai, jahan tens of thousands jobs affect ho sakti hain. Phir copyright, intellectual property aur AI se bane content ki authenticity ke bhi sawaal hain. Studios ko samajh-bujh kar aage badhna hoga. Research bataati hai ki 3% se kam budget production tools par lagane ka plan hai studios ka 2025 mein. Ek aur risk hai ki content formulaic na ban jaye aur usme human touch khatam na ho jaye. 'Krishna' project ko yeh prove karna padega ki AI system cinematic quality aur emotional depth ko badha raha hai, kam nahi kar raha.
Media industry ka future AI?
Media aur entertainment industry poori tarah se AI ki taraf badh rahi hai. Jabki bade studios thoda caution dikha rahe hain, independent creators aur social media platforms AI ko tezi se apna rahe hain. Jio Studios aur Microsoft Azure ki yeh partnership dikhaati hai ki cloud providers ab content creation ke liye advanced AI tools de rahe hain. Agar 'Krishna' project successful raha, toh yeh poori film industry ke liye AI adoption ka trend set kar sakta hai, jahan new technology aur artistic quality ke beech balance banaya jayega.