India ka DTH sector buri tarah se suffer kar raha hai. Sirf ek saal mein **7.51 million** subscribers ne connection band kar diya hai, jisse total active base ghat kar **48.56 million** reh gaya hai.
TV industry mein aayi sunami
Telecom Regulatory Authority of India (TRAI) ke latest data ne sabko shock kar diya hai. June 2026 tak, desh ke top 4 DTH players ne 13.4% subscribers kho diye hain. Ye numbers 56.07 million se gir kar 48.56 million par aa gaye hain. Saaf hai ki log ab purane satellite connection ko bye-bye keh rahe hain.
Kyun bhag rahe hain log?
Iske peeche do bade reasons hain: pehla, har jagah sasta broadband aur OTT platforms ka boom. Dusra, DD Free Dish jaise options jo bilkul free hain. Sirf TV hi nahi, FM radio bhi 9.1% ki giravat ke sath sirf ₹376.16 Crore ki ad revenue kama paaya hai.
Major Players ka bura haal
Revenue khatam hone se badi companies ki balance sheet laal ho gayi hai. Dish TV India ko is financial year mein ₹807.4 Crore ka loss hua hai, aur market leader Tata Play (jiska 30.56% market share hai) ko bhi ₹551 Crore ka nuksan jhelna pada hai.
Ab aage kya?
Companies ab 'Hybrid Model' par focus kar rahi hain, yaani smart set-top boxes aur Internet Protocol Television (IPTV). Bharti Airtel ne toh ismein thodi jagah bana li hai aur 4 million se zyada users jod liye hain. Investors ke liye ab dekhne wali baat ye hogi ki kya ye companies apne purane customers ko wapas smart platforms par laa payengi, ya DTH sector ka struggle aur lamba chalega.