Print media ka raaj abhi bhi kayam hai! English dailies ka ad revenue **3.83%** badhkar **₹3,590 Crore** pahunch gaya hai, jiske peeche festive season aur FMCG brands ka bada haath hai.
Festive Dhamaka ka Asar
Festive season ke chalte brands ne khul kar kharcha kiya hai. FMCG, Auto, aur Financial services sector ne newspaper ads par bharosa dikhaya hai, jisse English dailies ka revenue 3.83% upar gaya hai. Indian Newspaper Society ke data ke hisaab se, accredited agencies ka business ab 43.9% par pahunch gaya hai, jo pehle 42.02% tha.
Business Model mein bada Badlaav
Ab media groups sirf akhbar bechne par depend nahi hain. 2019 mein non-print income (jaise digital, outdoor, aur events) sirf 13% thi, jo ab badhkar 25% ho gayi hai. Ye diversification investors ke liye acchi news hai kyunki physical circulation dheere-dheere kam ho raha hai.
Investors ke liye Risk kya hai?
Sab kuch itna smooth nahi hai. Newsprint ka price kaafi volatile hai, jo seedha operating profit margins ko hit karta hai. Saath hi, digital platforms se competition bahut zyada badh gaya hai. Investor hone ke naate, aapko quarterly results mein ye dekhna chahiye ki companies apne operating margins kaise maintain kar rahi hain aur digital revenues ko kitni tezi se scale kar rahi hain.