2025 mein **11 million** logo ne pay-TV subscriptions chhod diye hain. Ab media distributors 'Hybrid' models adopt kar rahe hain taaki traditional cable aur OTT ko ek saath joda ja sake.
TV ki duniya mein bada badlav
Indian media aur distribution sector ek major transition se guzar raha hai. Jab se 11 million pay-TV subscriptions 2025 mein khatam hue hain, tab se players ab purane set-top boxes ke bharose nahi baith sakte. Sab ab app-based delivery systems ki taraf bhaag rahe hain.
Hybrid models aur Connected TV ka craze
GTPL Hathway, Tata Play, aur Sun Direct jaise players ab linear TV aur OTT streaming ko mix kar rahe hain. Iska fayda ye hai ki subscriber ko ek hi interface par sab kuch mil jayega. Connected TV ka reach ab 62 se 65 million households tak pahunch chuka hai, jiska matlab hai ki 200 million se zyada log ise dekh rahe hain. Isse targeted ads aur personal recommendations dena companies ke liye aasaan ho gaya hai.
Investors ke liye kya hai risk?
Ye transition mehnga hai! Companies ab hardware-driven se software-driven business model mein shift ho rahi hain. Ismein technology par heavy investment ki zaroorat hai. Saath hi, TATA IPL 2026 jaise high-cost sports content ke bina subscribers ko rokna muskil ho raha hai. Investors ko ab ye dekhna hoga ki kya digital advertising se aane wala revenue, badhte tech costs ko cover kar payega ya nahi.