Whalesbook
IBDF ne officially Ministry of Information and Broadcasting (MIB) se kaha hai ki naye TV rating guidelines implement karne ke liye unhe aur time chahiye. Yeh rules 27 March 2026 ko aaye hain. Broadcasters ko reforms pasand hain, but deadlines kaafi tight hain.
MIB chahti hai ki Broadcast Audience Research Council (BARC) ka panel abhi lagbhag 59,000 homes se badha kar 80,000 homes kar diya jaaye sirf 6 mahine mein. IBDF ko yeh time bilkul unrealistic lag raha hai, woh December 2026 tak yeh karna chahte hain. Iske alawa, BARC board ko restructure karne ke liye unhe 30 din ki jagah 6 mahine ka time chahiye, kyunki iske liye government approval bhi zaroori hai.
Sabse badi dikkat hai latest data ki. IBDF ka kehna hai ki 80,000 homes se zyada panel expand karne ke liye updated census data chahiye, jo March 1, 2027 tak nahi aayega. Current 2011 ke data par depend karna galat hoga. Annual surveys aur panel expand karne mein bahut logistical aur paison ki problem hai. MIB ka propose karna ki har saal 10,000 homes add karein jab tak 120,000 tak na pahunche, yeh bahut costly hai aur broadcasters, especially chote wale, unke liye mushkil ho jayega. IBDF ko lagta hai 60,000 se 65,000 homes ka panel statistically enough hai.
Yeh sab tab ho raha hai jab log TV se zyada digital platforms par time spend kar rahe hain. TV advertising ka business ₹30,000 se ₹40,000 crore tha, but ab digital advertising sabse bada ho gaya hai, jo FY2026 tak 46% yaani ₹56,400 crore market share pakad lega. TV ad revenue shayad 2025 mein 1.5% gir bhi sakta hai. Isliye sabko ek aisa system chahiye jo sab platforms par viewership track kar sake.
Par yahan bhi ek badi hurdle hai. YouTube, Meta, aur Netflix jaise bade digital platforms apna user data rating agencies ke saath share karne mein reluctant hain. Cross-screen measurement ke liye yeh data sharing bahut zaroori hai, aur yeh MIB ke regulations se zyada bade negotiation ka issue hai.
Agar yeh rules jaldi mein implement kiye gaye, toh sabse bada risk hai ki audience numbers reliable nahi honge. Isse advertising investment aur programming strategies mein gadbad ho sakti hai. Panel expand karne ka bahut bada cost chhote broadcasters ki profitability par asar daalega. Zee Entertainment (Market Cap around ₹8,332 Cr, P/E ~14.76) aur Sun TV (Market Cap approx ₹25,811 Cr, P/E ~14.66) jaise bade players bhi hai, aur Reliance Industries (P/E ~18.66) aur Sony Group (negative P/E) bhi is market mein hain. Agar data sahi nahi raha ya digital data properly integrate nahi hua, toh naye policy ka credibility hi khatam ho jayega.
Toh IBDF ka yeh time maangna dikhata hai ki policy goals aur industry ki reality mein gap hai. MIB chahti hai transparency aur comprehensive measurement, par phased implementation aur accurate data zaroori hai. Industry aur regulators ko milkar kaam karna hoga.