Whalesbook
Advertisers Ne Pakda Digital Ka Haath
Ab companies television par paisa kharch karne se katra rahi hain. Unko lagta hai ki digital platforms par ad karna zyada effective hai. Especially FMCG companies, jo TV par bahut ad karti hain, ab digital mein zyada invest kar rahi hain. Digital mein unko audience ka data aur insights milte hain, jisse unhe samajh aata hai ki unka ad kahan chal raha hai. TV viewership kam toh nahi hui hai, but 757 million se 741 million weekly viewers ho gaye hain, matlab audience split ho gayi hai aur ad se paisa kamana mushkil ho gaya hai.
JioStar Leke Aa Raha Hai Naya Trend
Reliance Industries ka JioStar ek accha example hai ki kaise bade players change ko handle kar rahe hain. Woh apne linear TV channels ko JioHotstar streaming service ke saath jod rahe hain, taaki pay-TV ka girta hua business sambhal sake. Haalanki JioStar abhi bhi profitable hai, lekin unke EBITDA margins par pressure aa raha hai kyunki log streaming par jaa rahe hain. Chhote competitors jo purane ad models par depend karte hain, unse alag, JioStar apne users ko apne digital ecosystem mein hi rakhne ki koshish kar raha hai. Iske liye unhe infrastructure aur content mein kafi invest karna padega, jisse short-term profits par asar pad sakta hai.
Sports Events Ka Kya Hai Scene?
Bahut log sochte hain ki sports broadcasting hamesha chalegi, par reality kuch aur hai. T20 World Cup jaise bade events se revenue toh aata hai, par usko acquire karna aur monetize karna kafi costly hota hai, especially jab gambling ads par restrictions ho. Zee Entertainment aur Sun TV jaise companies ke paas Reliance jitne digital resources nahi hain, isliye DTH subscribers ke kam hone se woh vulnerable hain. Telecom Regulatory Authority of India (TRAI) ka data bhi dikhata hai ki DTH users consistently kam ho rahe hain, matlab 'cord-cutting' ab ek permanent trend ban gaya hai. Aur jab consumer goods companies ka ad spend upar-neeche hota hai, toh broadcasters ko nuksan uthana padta hai, aur unke paas prices badhane ki power bhi nahi hai.
Aage Kya Ho Sakta Hai?
TV industry ka future is par depend karta hai ki broadcasters apne viewers ko digital par kitna laa paate hain, bina profit kamaye. Analysts thode cautious hain, especially chhote broadcasters ke liye jinke paas debt zyada hai aur jo content licensing ke high costs aur kam revenue se jujh rahe hain. Aise mein, chhote aur kam diversified companies ko bade players se compete karna mushkil hoga jinke paas broadcasting aur streaming dono hain. Toh, industry mein aur mergers aur acquisitions hone ki poori sambhavna hai.