Whalesbook
Hybrid Viewing Ka Trend Badha, Sirf TV Pe Kam Log
Indian Premier League (IPL) fans ke liye content consume karne ka tareeka poori tarah se badal raha hai. Hansa Research Group ki ek study ke according, lagbhag 70% viewers ab hybrid model use kar rahe hain, matlab woh TV aur digital streaming platforms dono pe match enjoy kar rahe hain.
Pehle jahan sirf TV pe match dekhne wale 18.98% tak gir gaye hain, wahin ab log Over-The-Top (OTT) services ko zyada prefer kar rahe hain. 38.26% log dono use kar rahe hain, aur 31.16% log primarily streaming pe dekh rahe hain aur kabhi kabhi TV pe.
Live Matches Ke Alawa Bhi Engagement Badhi Hai
IPL ka craze sirf live matches tak seemit nahi hai, log digital platforms pe bhi content explore kar rahe hain. 8.4% viewers YouTube pe match highlights dekh rahe hain, aur 13.44% log social media pe IPL clips aur reels enjoy kar rahe hain. Yeh trend short-form content ki badhti popularity ko dikhata hai, jo young generation ko khaas kar attract kar raha hai.
Platform jaise TikTok aur Instagram Reels sports content ke liye bade discovery engines ban gaye hain.
Viewership Mein Badlav Ke Peeche Ke Kaaran
Hansa Research Group ke Pramod Pawar ke according, sirf TV viewership kam hone ke kai reasons hain. Tournament ka lamba format aur dusre cricket events ke saath overlap hona bhi ek reason hai. Younger audience mobile streaming aur highlight-focused content pasand kar rahi hai.
Mumbai Indians aur Chennai Super Kings jaisi popular teams ke underperformance ne bhi casual viewers ki engagement pe asar dala hai. Lekin phir bhi, 2026 tak IPL ki overall unique viewership 700 million cross karne ki ummeed hai, jismein digital platforms ka hissa sabse zyada hoga.
Advertising Bhi Naye Patterns Ke Hisab Se Badlav Kar Rahi Hai
IPL 2026 ke liye total advertising spends ₹7,000 crore se zyada hone ka anuman hai, jismein digital ad spend lagbhag ₹4,400 crore hoga. Lekin ads ki recall ek concern hai. Experts ka kehna hai ki storytelling pe focus karna chahiye.
Connected TV (CTV) mein mobile ke comparison mein ad recall zyada hai, lekin kai brands abhi bhi mobile-first formats pe hi focus kar rahe hain. Digital aur shorter content formats ki wajah se brands ko mobile-first aur personalized advertising strategies apnani hongi. Hansa Research ne naye services launch kiye hain jisse digital ad impact ko measure kiya ja sake.