Whalesbook
Ab yeh record viewership aayi kaise?
Asal mein, audience ab TV se zyada digital pe chipak rahi hai. Is season mein digital platforms par reach 15% badhi hai aur watch-time bhi 7% upar gaya hai. Lekin sabse zyada toh Connected TV (CTV) ne dhamaka kiya hai! Iski reach 25% aur watch-time 20% badh gaya. Smart TV sasti hone se log zyada CTV use kar rahe hain. Aur toh aur, regional bhashaon mein content dekhne walon ki sankhya 42% tezi se badhi hai, matlab desh ke har kone mein IPL ka jadoo chal raha hai!
Naye advertisers ki entry aur ad market ka scene
Issi badhti hui populariti ko dekh kar is season mein 125 naye advertisers aaye hain. Ye dikhata hai ki India ka advertising market kitna badal raha hai. 2026 tak total ad spend ₹1.30 lakh crore hone wala hai, aur iska 64% hissa digital media kha jayega. Especially CTV advertising ₹8,000 crore tak pahunchne ka andaaza hai. Companies ne viewers ko engage karne ke liye 'Champions Wali Feed' jaise naye tareeke bhi apnaye hain.
Toh kya sab kuch changa si? Reliance ka kya scene?
Par bhai, har kahani mein ek twist toh hota hai. Jo companies live sports broadcasting mein bahut paisa laga rahi hain, unke liye kuch challenges bhi hain. Jaise Reliance Industries (JioStar) ke stock mein pichle hafte -5.18% ki girawat dekhi gayi hai. MarketsMOJO ne bhi inki rating 'Hold' se 'Sell' kar di hai. Reliance ka P/E ratio lagbhag 22.8 hai, jo industry average 13.18 se kaafi zyada hai. Iske alawa, CTV mein audience ko track karna aur data accuracy bhi ek bada challenge hai. IPL jaise bade events ke rights bahut mehange hote hain, toh company ko lagataar paisa banana padta hai.
Future mein kya hai?
Future ki baat karein toh India ka media aur entertainment sector 2026 tak ₹1.74 lakh crore ka ho jayega. Digital media ka hissa aur badhega, aur CTV adoption bhi. Live sports toh growth ka bada engine bana rahega. Iska matlab hai ki future mein bade sporting events ke liye digital-first strategy hi chalegi, aur advertising ke tareeke bhi badlenge.