IPL 2026 TV Viewership Ka Bura Haal! Ratings Gire **26%**, Sab Digital Par Bhag Gaye

MEDIA-AND-ENTERTAINMENT
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AuthorAarav Shah|Published at:
IPL 2026 TV Viewership Ka Bura Haal! Ratings Gire **26%**, Sab Digital Par Bhag Gaye
Overview

Bhai log, IPL 2026 mein TV par match dekhne wale audience kam ho gaye hain. TV viewership **26%** tak gir gayi hai aur ads dene wale brands bhi **31%** kam ho gaye. Ab sab log digital aur smart TVs ki taraf shift ho rahe hain.

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TV Ratings Mein Badi Giraavat

IPL 2026 ki TV ratings kaafi neeche aa gayi hain. BARC India aur TAM Sports ki latest data ke mutabik, linear TV ratings last year ke comparison mein 18.8% kam hain. Overall viewership 26% tak gir kar 7.84 million viewers par aa gayi hai, aur unique viewers bhi 8.3% kam hain.

Viewers Ka Trend Badla

Is kami ka main reason hai ki log ab TV par time dene ke bajaye digital streaming aur Connected TV (CTV) ki taraf zyada ja rahe hain. Sports dekhne ka tareeka badal raha hai, aur short-form digital content bhi audience ka dhyan kheench raha hai.

Advertisers Ne Bhi Munh Moda

TV par ads dene wale brands ki sankhya bhi kaafi kam ho gayi hai. Last year jahan 65+ brands the, is baar sirf 45 ke aaspaas hain. Matlab 31% advertisers kam hue. E-gaming companies par lagi restrictions ne bhi is trend ko thoda affect kiya hai.

Digital Mein Toh Dhamaka!

Lekin digital side toh ekdum mast chal rahi hai! JioStar ne bataya ki opening weekend par hi 515 million viewers ne digital par IPL dekha. Total watch time 32.6 billion minutes tak pahunch gaya hai. Digital consumption mein tezi dikh rahi hai.

Future Media Rights Par Asar?

Ye badlav BCCI aur media rights holders ke liye ek tricky situation khadi kar raha hai. Agar TV ratings girte rahe, toh 2027 ke baad hone wali media rights ki deals thodi mushkil ho sakti hain. Lagta hai future deals mein digital platforms ka share badhne wala hai.

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Disclaimer:This content is for educational and informational purposes only and does not constitute investment, financial, or trading advice, nor a recommendation to buy or sell any securities. Readers should consult a SEBI-registered advisor before making investment decisions, as markets involve risk and past performance does not guarantee future results. The publisher and authors accept no liability for any losses. Some content may be AI-generated and may contain errors; accuracy and completeness are not guaranteed. Views expressed do not reflect the publication’s editorial stance.