India Rights Par Hungama
India mein rights ka scene bohot complicated ho gaya hai. Reliance aur Disney ne milkar jo JV banaya hai, woh India aur 2030 World Cup ke rights ke liye sirf $20 million offer kar rahe hain. Par FIFA ko toh dono cycles ke liye $100 million chahiye! Yaad hai, 2022 ke rights Reliance ne $60 million mein liye the.
Sony bhi bol raha hai ki bhai, yeh financially feasible nahi lag raha, isliye woh bid nahi kar rahe. Broadcasters thoda cautiously move kar rahe hain kyuki match timings India mein late night honge, aur football ka craze cricket jaisa toh hai nahi yahan pe. Aur ad slowdown bhi hai, toh companies revenue pe doubt kar rahi hain.
China Mein Bhi Uncertainty
China mein toh abhi tak koi deal announce hi nahi hui hai. Ye badi baat hai, kyuki 2022 mein almost 49.8% global digital viewership toh China se hi thi. Pehle toh CCTV rights advance mein le leta tha, par abhi tak kuch clear nahi hai.
FIFA Ko Loss Ka Dar
Tournament start hone mein sirf paanch hafte bache hain, aur do bade markets mein deal na hona FIFA ke liye bada revenue loss ho sakta hai. Ye dikhata hai ki Reliance-Disney jaise bade groups ab sirf profit aur realistic numbers dekh rahe hain. Advertising agency Dentsu India ne isko 'chess game' bola hai jisme abhi kuch moves baki hain.
