Whalesbook
Sach toh yeh hai ki Indian film industry mein hamesha se paisa phasane ka scene raha hai. Log movies mein late stage par paisa lagate the aur returns aane mein saalon lag jate the. Ab CineNow ne iska naya solution nikala hai. Ye ₹1,350 crore ka Secured Participation Fund sirf paisa nahi, balki film ke 'Intellectual Property' (IP) ko collateral banane ka tareeka laye hain. Yeh film-tech strategy se IP ko better value milegi, development se lekar distribution tak. Film IPs ko group karke, investors movie release hone se pehle hi apna paisa partially ya fully withdraw kar sakte hain. Yeh traditional models se bilkul alag hai. Fund BVI (British Virgin Islands) mein register hua hai, jahan tax aur regulatory flexibility milti hai.
India ka media and entertainment sector kaafi bada hai, par film segment mein 2024 mein revenue 5% kam hokar ₹187 billion ho gaya tha, despite 1,600 se zyada releases. Bas kuch hi films superhit hui, aur digital/satellite rights buyers selective ho gaye. Iss wajah se traditional financiers ko mushkil hoti hai, jahan delays, cost overruns, aur date changes ka risk rehta hai. Pehle film finance informal channels, private money par chalta tha, jismein risk bahut zyada tha. Pichle kuch specialized funds ko bhi SEBI jaise regulatory bodies ki action ke baad mismanagement ke chalte band karna pada. CineNow ka approach corporate investors ya NFDC se alag hai, kyunki woh technology use karke film IP se kamaane par focus kar rahe hain, na ki sirf project finance par. OTT platforms ne revenue ke naye raaste khule hain, aur CineNow ka model ismein help karega. Regional cinema toh aksar Hindi blockbusters se better returns deta hai.
Abhi bhi challenges hain. Film production inherently volatile hai. Digital aur satellite rights se kamai toh hoti hai, par buyers ab aur choosy ho rahe hain. CineNow ke model ki success sahi IP valuation, reliable tech platform aur rights management par depend karegi. Tokenization jaise naye financial tools par rules abhi develop ho rahe hain. India mein UAE registration ek extra legal enforceability de sakti hai. Piche ke film funds ne mismanagement aur investor paisa galat istemal karne par strict regulatory action dekha hai, isliye transparency aur strong governance bahut zaroori hai. CineNow ne third-party fund administration aur audits jaisi institutional features daali hain. Rohit Dalmia ne bhi kaha ki market mein liquidity ki kami aur fragmentation tha, jismein structured solutions ki zaroorat hai. Entertainment content ki demand hamesha rehti hai, jo CineNow ke model ko stable rakhta hai. Isse film IP ek asset class ban jayega.