Dhurandhar 2 Ka Jaadu! Cinema Ads Ki Toofani Wapsi, Brands Ko Mili Nayi Power!

MEDIA-AND-ENTERTAINMENT
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AuthorVihaan Mehta|Published at:
Dhurandhar 2 Ka Jaadu! Cinema Ads Ki Toofani Wapsi, Brands Ko Mili Nayi Power!
Overview

Bro, India mein cinema advertising phir se booming ho gaya hai, aur iska credit jaata hai 'Dhurandhar 2' jaisi blockbuster movies ko! Cinema ads brands ko ek focused attention waala platform de rahe hain, jo digital ke clutter ko beat kar raha hai. Brands ko ab viewers se strong connection banane ka mauka mil raha hai.

Yaar, latest blockbuster 'Dhurandhar 2' ne toh kamaal kar diya hai! Is movie ne 70 se zyada national brands aur lagbhag 400 advertisers ko apni taraf kheencha hai. UFO Cine Media Network ke according, yeh movies ab sirf entertainment nahi, balki millions of engaged viewers tak pahunchane wale mass-reach marketing platforms ban gaye hain.

Pehle bhi 'KGF Chapter 2' aur 'Pushpa' ne dikhaya hai ki cinema ads kitne in-demand ho sakte hain. 'Dhurandhar 2' se toh ₹1,500 crore tak ki franchise projections hain! UFO ka estimate hai ki yeh movie desh bhar mein 60 million se zyada logon ko attract karegi, matlab lagbhag 40% reach.

Aur surprise yeh hai ki har sector ke brands ismein invest kar rahe hain - FMCG, auto, BFSI, smartphones, construction sab hain. L'Oréal, UltraTech Cement, Mahindra, aur Samsung jaise bade naam bhi ismein shamil hain.

Ab digital ka zamana hai, par yahan cinema ka alag hi maza hai. Jab movie hall mein andhera hota hai na, toh log sirf screen par dhyan dete hain. Koi distractions nahi, koi scrolling nahi. Isse brands ki baat viewers tak seedha aur acche se pahunchti hai. Sachinn Guptaa, Country Head at UFO Cine Media Network, kehte hain ki blockbuster movies ke beech mein log brand stories sunne ke liye zyada open hote hain.

Haan, yeh sach hai ki 2026 tak India ka 64% ad spend digital hoga, par cinema ka yeh focused attention wala funda usse alag hi strategic value deta hai.

Aur sirf reach hi nahi, yeh cinema networks ab region-wise targeting bhi offer karte hain. Jahaan movie hit hai, wahan us specific audience ko target kar sakte ho. Yeh premium viewing environment brands ko image banane aur trust build karne mein madad karta hai.

Aage bhi 'Dhurandhar 2 – The Revenge' aur 'Toxic' jaisi movies combine karke lagbhag 100 million logon ko attract karne wali hain. Matlab, bade film events par audience ko ek saath engage karne ka potential bahut hai.

Par bro, sab kuch itna smooth bhi nahi hai. Cinema ads ka revenue abhi bhi pre-pandemic level se kam hai, lagbhag ₹877 crore stable hai, jo total AdEx ka sirf 0.57% hai. Aur sabse badi baat, iska growth kuch hi bade movies par depend karta hai, jisse planning mushkil ho jaati hai. Measurement ki bhi dikkat hai, digital ki tarah exact data nahi milta. Isliye Connected TV (CTV) ek bada competitor ban raha hai.

Aur viewers bhi complain karte hain ki movie hall mein bahut zyada ads chalte hain, jo leisure time ko disturb karte hain. Haalanki, 42% viewers kehte hain ki cinema ads unhe influence karte hain, par ads aur intrusion ke beech balance banana zaroori hai.

Phir bhi, experts ko ummeed hai ki location-based ads, jismein cinema bhi hai, 8.9% grow karenge 2026 tak. India ka ad market ₹1.74 lakh crore se ₹2.01 lakh crore tak pahunchega 2026 mein, jismein digital hi dominate karega. Cinema apne high-impact aur brand-building role mein bana rahega, digital ecosystem ko complement karte hue.

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