Whalesbook
Asal mein kya hua hai na, Phillips ki Geneva Watch Auction: XXIII ne sabka record tod diya hai. Is auction se company ne ek hi baar mein $96.3 million ki kamaai ki hai, jo ki Phillips ka khud ka purana record $83 million se bhi zyada hai. Ye batata hai ki kaise brands ki heritage, unki rarity aur naye collectors ki wajah se watches ab art aur luxury cars ke barabar investment ban gayi hain.
Auction Ka Record Performance
Is saal Phillips ne watch sales mein $290 million kama kar auction market ka 45% share pakad liya hai. Jabki global market mein thodi slowdown dikh rahi hai, watches ka scene alag hai. Auction mein 14 items toh $1 million se bhi zyada mein biki hain. Compare karein toh fine art ki global sales $65.1 billion thi, but watches ka yeh performance incredible hai.
Rare Brands Ki Maangi Sabse Zyada
Sabse zyada demand Patek Philippe aur independent brands jaise F.P. Journe ko mili. Ek super rare Patek Philippe Ref. 2523 "South America" world timer toh $10.2 million mein bika! F.P. Journe ka Chronomètre à Résonance "Souscription No. 18" bhi $6.3 million mein gaya. Akrivia jaise brands bhi $3.9 million se apni jagah bana rahe hain. Log ab craftsmanship aur exclusivity ko value de rahe hain as a financial asset.
Naye Collectors Bana Rahe Hain Trend
Mazaa toh yeh hai ki naye generation, matlab Millennials aur Gen Z, is market ko drive kar rahe hain. Around 35% Gen Z log next year luxury watch buy karne ka soch rahe hain, unhe lagta hai ki yeh gold ya property se easily sell ho jaata hai. Rolex toh popular hai hi, par ab independent watchmakers mein bhi interest badh raha hai.
Phillips Hai Market Leader
Phillips ab watch auction market mein sabse aage hai, Sotheby's aur Christie's ko piche chhodte hue. 2025 mein Phillips ki watch sales $290 million rahi, jabki Sotheby's ki $193.6 million aur Christie's ki $162.5 million. Watches ab luxury auction market ka 14.3% hissa hain aur yeh segment $52.8 billion tak jaane wala hai.
Market Growth Aur Secondary Sales
Yeh $96.3 million ka total Phillips ke pichhle record $83 million se bhi zyada hai. Pre-owned luxury watch market bhi boom kar raha hai, jiska value $16.73 billion ho gaya hai. Matlab, watches ki value lagatar badh rahi hai aur yeh ek strong indicator hai.
Risks Bhi Hain Thode
Haan, kuch risks bhi hain. Global economic uncertainty, mahangai aur slow consumer spending luxury items par asar daal sakta hai. Agar economy bahut gir gayi, toh mega-expensive watches ki demand bhi kam ho sakti hai. Aur pre-owned market mein jaldi sales ka matlab hai ki zyada inventory bhi jaldi market mein aa sakti hai, jo prices par impact kar sakta hai.
Aage Kya Hoga?
Lekin overall, experts ka kehna hai ki luxury watches ek solid asset class bani rahegi. Rarity, heritage aur demand (purani aur nayi) ki wajah se yeh sector grow karta rahega. Global watch market 2034 tak $116.14 billion tak pahunchne ki umeed hai. Matlab, watches ab definitely top investments mein se ek hain.